Bartle Bogle Hegarty

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 751

Creative Work: 269

Clients: 40


Contact Information

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nic Manser

Nic Manser

New Business Director

Phone: (+44) 207 453 4087

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 751

Creative Work: 269

Clients: 40

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nic Manser

Nic Manser

New Business Director

Phone: (+44) 207 453 4087

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

The Angels Fall for the Lynx Excite range

Lynx, the UK’s Number 1 male grooming brand from Unilever UK, will fall onto TV screens on 3rd February with a new advertising campaign to support its new Lynx Excite range. The national TV campaign, which has been created by BBH London, forms part of the Lynx Excite’s massive £8.32million marketing investment.

 

Set to the theme tune of the ‘Fallen Angels’ version of ‘Sexy Boys’, made famous by the band Air in the late 90’s, the provocative 30 and 60 second ads show the residents of a picturesque European town going about their daily business, when suddenly beautiful female angels begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite.  The ad then breaks to the man spraying Lynx Excite onto himself in his bedroom, and the voiceover says “New Lynx Excite, even angels will fall”.

 

The TV campaign follows the successful launch of Lynx Excite late last year. In December 2010 it became one of the first FMCG brands to launch through one of Apple’s new iAds, and the next stage of the campaign uses the social networking platform Facebook.

 

Selina Sykes, Lynx brand manager at Unilever UK said: “We are confident that our marketing programme will tap into our key target audience at a number of different touch points.  The popularity of the new fragrance has helped Lynx Excite to achieve a phenomenal £2m RSV since launch and this month sees the national TV advertising and campaign break, which is set to generate huge consumer awareness of Lynx Excite.”