Bartle Bogle Hegarty London, United Kingdom Full Service

Basic Info

Core Competencies: Full Service

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 729

Creative Work: 247

Clients: 30


Contact

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Core Competencies: Full Service

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 729

Creative Work: 247

Clients: 30

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

The Angels Fall for the Lynx Excite range

Lynx, the UK’s Number 1 male grooming brand from Unilever UK, will fall onto TV screens on 3rd February with a new advertising campaign to support its new Lynx Excite range. The national TV campaign, which has been created by BBH London, forms part of the Lynx Excite’s massive £8.32million marketing investment.

 

Set to the theme tune of the ‘Fallen Angels’ version of ‘Sexy Boys’, made famous by the band Air in the late 90’s, the provocative 30 and 60 second ads show the residents of a picturesque European town going about their daily business, when suddenly beautiful female angels begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite.  The ad then breaks to the man spraying Lynx Excite onto himself in his bedroom, and the voiceover says “New Lynx Excite, even angels will fall”.

 

The TV campaign follows the successful launch of Lynx Excite late last year. In December 2010 it became one of the first FMCG brands to launch through one of Apple’s new iAds, and the next stage of the campaign uses the social networking platform Facebook.

 

Selina Sykes, Lynx brand manager at Unilever UK said: “We are confident that our marketing programme will tap into our key target audience at a number of different touch points.  The popularity of the new fragrance has helped Lynx Excite to achieve a phenomenal £2m RSV since launch and this month sees the national TV advertising and campaign break, which is set to generate huge consumer awareness of Lynx Excite.”