November 3, 2011
On Thursday 3rd November BBH and Matalan will launch an enchanting new Christmas campaign ‘Snowglobes’. The campaign is based on the idea of ‘Something special for everyone this Christmas at Matalan’. The campaign will launch with a 60 second TV advert followed by a series of 10 and 20 second cutdowns which focus on Matalan’s core brand pillars; quality, design, value and service.
‘Snowglobes’ is a feel good campaign that captures a family coming together at Christmas time. The TV ad focuses on situations everyone can relate to, be it opening presents on Christmas morning, sledging in a snowy park, or having fun at a Christmas party.
The twist is, all the action takes place inside a snowglobe. As the film moves from scene to scene we see the characters magically rise from the floor and float through the air, as if globe is being shaken. Each transition takes us to each new scene. The twisting and turning of the characters’ movements allows the clothes to be shown from all angles, demonstrating the quality and detail of the products.
This film is the third this year for the brand. Previous campaigns this year, Forever Spring and Forever Summer, are also notable for their interesting camera techniques.
The film was shot in Prague by the award-winning commercial director Steve Cope through Rattling Stick. The music, performed by Cinnamon Girl, is a re-cut of the popular 1990’s dance track ‘Set you free’ by N-Trance and will be available for download on matalan.co.uk.
The Snowglobe campaign will run across TV, print and online.
Media planning and buying for the campaign has been handled by Feather Brooksbank.
Carly Hughes, Head Of Brand at Matalan said: “Christmas is a time for coming together, be it with friends or families. The campaign brilliantly captures these everyday moments and showcases the great quality Matalan product for the whole family – all with a sprinkling of Christmas magic .”