The brief was to continue to build ITV1’s reputation for quality drama. The Jury isnot your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.
The campaign aims to communicate that it is the Jurors who find themselves under scrutiny in this 5-night drama.
The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’. The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny.
The campaign launches at the beginning of November and will run for two weeks across out of home, digital online and press.