Bartle Bogle Hegarty, London
- 60 Kingly Street Soho
- London W1B 5DS
- United Kingdom
- Phone: 020 7734 1677
- Fax: 020 7437 3666
- Country Phone Code: 44
- Website: www.bartleboglehegarty.com
May 4, 2013
BBH LONDON DISRUPTS THE ORDINARY IN BOLD NEW CAMPAIGN FOR HEINEKEN BEER BRAND
April 29, 2013
Mentos launches global campaign to introduce new "Stay Fresh" brand line
March 19, 2013
New campaign from BBH London warns ‘Don’t Become Your Dad’
The week Mentos, the confectionery brand owned by Perfetti Van Melle, launches an integrated advertising campaign which introduces the new ‘Stay Fresh’ brand end line. The campaign, which comprises TV, press and outdoor executions, will launch in Europe and roll out out across other markets, including the US.
‘Stay Fresh’ encapsulates Mentos’ mission of helping the world be fresher by transforming the predictable moments of everyday life. The new campaign, ‘Don’t Become Your Dad’, continues the irreverent tone of previous Mentos advertising and depicts what can happen when you forget to ‘stay fresh’.
Created by BBH London, the three 30 second films play on the universal fear we have of prematurely turning into our parents. The ads show young guys who, much to the embarrassment of their friends, have the unfortunate tendency to deploy behaviours that are more suited to their fathers. There’s the guy who turns down the offer of a ride from two beautiful girls because their car doesn’t have seatbelts, and the student in the library unable to silence his embarrassing ringtone because he can’t work out how to use his mobile phone.
The series of comedic films were shot in LA by Tim Godsall through Biscuit Filmworks. Godsall also recently directed the Axe Apollo ‘Lifeguard’ and ‘Fireman’ films for BBH, and the Guardian ‘Own the Weekend’ campaign.
The campaign was created by BBH London creatives Simon Pearse and Emmanuel Saint M’Leux, and Creative Director Marc Hatfield.
New "Weetabix with chocolate" campaign launches
March 11, 2013
Weetabix, Britain’s number one breakfast cereal, launches a brand new £1.8 million cross-channel campaign on 11th March for its new and improved Weetabix with Chocolate variant (formerly Chocolate Weetabix).
The new TV advertising campaign, created by advertising agency BBH, re-launches Weetabix with Chocolate as Weetabix fuel with a great chocolate taste. ‘Sibling rivalry’ is the resulting 60-second film; the story of a brother and sister competing over who has the biggest day, with the winner set to eat the last tasty Weetabix with Chocolate.
The 30” and 40” ads will run for 4 weeks an entertaining execution running across mass market channels such as ITV1, Channel 4, Five, E4, ITV2, Sky One and Sky Living.
The new name and re-launch aims to communicate and reassure parents of the product’s positive health credentials, aligning it with the Weetabix ‘Fuel for Big Days’ brand strategy which launched in 2011. The ‘Sibling Rivalry’ creative follows last year’s successful launch of Weetabix Baked with Golden Syrup and the ‘Dad’s Day Out’ TV advert, also by BBH.
The campaign will be supported with digital activity including a Mumsnet partnership. There will also be a new Facebook application featuring Slingshot capability which allows users to put products straight into their online shopping baskets with major supermarkets.
Ben Cooper, Group Brand Manager at Weetabix said: “We have great ambition for the Weetabix with Chocolate product and are putting a considerable media spend behind the re-launch. We want to communicate that Weetabix with Chocolate is Weetabix fuel with the added taste of Chocolate, making it an ideal option for Mums looking for a chocolate cereal. This new re-launch aligns the product with the brand’s ‘Fuel for Big Days’ campaign to confirm the product is Weetabix first and foremost.”
New Audi campaign Heralds revolution in advertising
February 25, 2013
Augmented reality app Blippar showcases new generation Audi R8 on smartphones
Audi UK is launching its first-ever augmented-reality print advertising campaign, created by BBH. Smartphone users can get a closer look at the high performance, 550PS engine in the new generation Audi R8 V10 plus, and watch an exhilarating video of the supercar at full throttle.
By downloading the free image-recognition app, Blippar, users will be able to point their phone at print and poster advertisements of the car, instantly bringing 2D photographs to life with a film that automatically starts playing on their handset.
The innovative campaign - entitled 'Evolution on the outside, Revolution on the inside' - showcases beautifully shot images of the thumping 5.2-litre V10 FSI powerplant in full view with the rear body panels removed, and the accompanying Blipp film administers an aural adrenalin rush of flat-out acceleration from rest on a rolling road setup.
"The new Audi R8 V10 plus pushes boundaries in terms of performance and innovation, so naturally we wanted to communicate with our potential customers in a similarly ground-breaking manner," explains Kristian Dean, National Communications Manager for Audi UK.
"The use of Blippar technology allows people to interact immediately with the car, and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone. The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line.
"Augmented reality opens up a whole new world of marketing potential, and will only become more exciting as more brands embrace apps such as Blippar. Audi is proud to be one of the first major brands to utilise this new technology – an approach in keeping with the company philosophy of Vorsprung durch Technik."
The campaign will launch on Monday 25 February and comprises interactive press, outdoor and digital executions, supported by social media activity.