London, 19th May 2011

MATALAN AND BBH LAUNCH SUMMER TV CAMPAIGN

“FOREVER SUMMER” IS SECOND AD IN NEW BRAND CAMPAIGN

On 25th May BBH and Matalan will launch the second television advert in the current brand campaign. Based on the idea of ‘Feel Good Fashion’, the new ad, “Forever Summer”, follows the release of “Forever Spring”, which launched in April this year.

“Forever Summer” showcases Matalan's Summer collection and uses a film technique that turns a pool party into a never-ending catwalk. The aim was to create a stand-out film that was different from the Spring campaign, yet still felt in the same family and was recognisable as a Matalan advert.

The ad captures a slow motion, 360-degree view of a pool party, where people are having fun in picturesque surroundings. With the camera continuously rotating forward and back, we see people having a barbecue, diving in the pool and splashing each other. A dog leaps backwards from the water and a drink sprays back into its can; it’s as if the film is rewinding, but the camera isn’t.

The film was directed by Scott Lyon from Outsider Films. The music was by Cut Copy, arranged by Owen Griffiths at Jungle.

Media planning and buying for the campaign has been handled by Feather Brooksbank.

“Matalan liberates its customers to feel fantastic about what they are buying and that is what we want to capture in the advertising. The feeling of liberation, the joy and the pleasure is what is seen in the advertising. It’s something that is really important and that’s what the idea of ‘Feel Good Fashion’ is all about,” said Jonathan Bottomley, Head of Strategy at BBH.

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AUDI AND BBH LAUNCH GLOBAL ADVERTISING CAMPAIGN FOR THE AUDI A1
NEW AUDI A1 COMMERCIAL: “SMALL CAR. BIG ON AUDI”

BBH London and AUDI AG are launching a new global television and print advertising campaign for the Audi A1. The campaign launches in Germany on 20th May, and will roll-out across other European markets including France and Italy in the coming weeks. A1 is BBH’s third campaign for AUDI AG in the past 2 years having already completed campaigns on for the Audi A7 Sportback and the new Audi A6.

Lothar Korn, Head of Marketing Communications, AUDI AG, comments: “We compressed Vorsprung durch Technick to create the new A1” And: “The A1 is the smallest car in our product range and the first real premium offer in the small car segment.” Michael Finke, Head of international Advertising at AUDI AG continues: “It’s a compact, city-friendly three-door premium hatchback and delivers all the quality, design and engineering you get in every other bigger Audi.”

The new commercial communicates the benefits of the A1 by showing off the ‘big car’ details and technology within the small car segment. We see a rock star playing his electric guitar using the mammoth Bose speaker, oversized air vents holding a parachuting woman in the air, and a group of people viewing its high tech Google Earth navigation system as a cinema screen. The end line reads: “Small car. Big on Audi.”.

The film was shot by Sam Brown; the multi award-winning director who is as famous for his music videos as his commercials, having worked with artists such as Jay-Z, Adele and the Foo-Fighters. He is also the man behind 2010’s acclaimed Audi ‘Beauty and the Beasts’ commercial, again by BBH.

The new A1 campaign also includes six print executions that are based on the same idea as the TV commercial.

BBH London has been the advertising agency of record for Audi UK since 1982.

Charlie Rudd, Managing Director, BBH London, said: “We're delighted with the new A1 campaign and proud to have our work for Audi now also running across Europe.”.

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On 4th April KFC will launch its first brand TV campaign in over seven years. The ad, created by BBH, will sit alongside KFC’s existing strategy of product news communication and will carry the new ‘So Good’ brand end line.

The campaign, ‘Emergency Chairs’, is rooted in the idea that KFC is at the heart of informal, social eating. The new ad will position the brand at the centre of modern British family life, a concept that has been redefined and now includes an extended family of friends and neighbours.

‘Emergency Chairs’ is a charming example of how the modern family is continually growing. Based on the familiar scenario of not having enough tables and chairs to go around, the ad tells the story of a group of people, young and old, coming together and socialising over food. As more and more people arrive, everyone pitches in to find makeshift ‘emergency chairs’ including beanbags, old piano stools and plastic crates. 

The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. Montorio’s distinctive style has won him countless awards for campaigns including Robinsons ‘Imagine’ and John Lewis ‘The Feeling’. More recently he was also behind the ‘Marc Herremans’ spot for Johnnie Walker, also by BBH.

Media planning and buying for the campaign has been handled by Walker Media. 

Jennelle Tilling, Vice President, Marketing, KFC UK&I said: “It’s exciting to add this new layer to our advertising, and the new advert is unlike anything we’ve done before. Our new So Good tagline is about focusing on more than just our food, and the advert achieves that perfectly, and really captures the ‘So Good’ feeling.”

Marc Hatfield, Creative Director, BBH, said: “We wanted to show that the family unit is bigger and more diverse than ever.”

In February, KFC announced its plans to replace its iconic ‘Finger Lickin’ Good’ slogan with ‘So Good’. Rather than just being a new tagline, KFC has used So Good to shape its plans to become a better business, focusing on not just its food, but also how it engages with its workforce, and the activity it does in the communities where it operates. The company’s initiatives this year include cutting sat fat in its Original Recipe Chicken by up to 25%, placing calories on menus, rolling out an advanced apprenticeship programme for staff, and launching a partnership with Barnardo’s to help young people not in education, employment or training.

On 2nd April BBHs first brand campaign for Matalan launches in the UK. The print and television campaign, based on the idea of Feel Good Fashion, launches with a 60-second film called Forever Spring.

Forever Spring showcases Matalan's Spring collection, using a film technique that turns an everyday park scene into an infinite catwalk. Each character's actions are interlinked so that not only do they interact with each other, in some cases, they interact with their future selves. The scene is a perfect Spring day that could go on forever. The film was directed by Scott Lyon from Outsider Films. Plage by Crystal Fighters beautifully scores the film and customers can download the track for free at www.Matalan.co.uk.

Matalan liberates its customers to feel fantastic about what they are buying and that is what we want to capture in the advertising. The feeling of liberation, the joy and the pleasure is what is seen in the advertising. Its something that is really important and thats what the idea of Feel Good Fashion is all about, said Jonathan Bottomley, Head of Strategy at BBH.

We wanted to break with the conventions set by modern fashion brands and create something that's unique for Matalan. We set out to make a fashion film that not only stands out, but gives the audience something new to spot each time they view it, said Richard McGrann and Andy Clough, Creatives at BBH.

The campaign consists of a second film that will air in the summer and a national print campaign, running from May.

Lynx, the UK’s Number 1 male grooming brand from Unilever UK, will fall onto TV screens on 3rd February with a new advertising campaign to support its new Lynx Excite range. The national TV campaign, which has been created by BBH London, forms part of the Lynx Excite’s massive £8.32million marketing investment.

 

Set to the theme tune of the ‘Fallen Angels’ version of ‘Sexy Boys’, made famous by the band Air in the late 90’s, the provocative 30 and 60 second ads show the residents of a picturesque European town going about their daily business, when suddenly beautiful female angels begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite.  The ad then breaks to the man spraying Lynx Excite onto himself in his bedroom, and the voiceover says “New Lynx Excite, even angels will fall”.

 

The TV campaign follows the successful launch of Lynx Excite late last year. In December 2010 it became one of the first FMCG brands to launch through one of Apple’s new iAds, and the next stage of the campaign uses the social networking platform Facebook.

 

Selina Sykes, Lynx brand manager at Unilever UK said: “We are confident that our marketing programme will tap into our key target audience at a number of different touch points.  The popularity of the new fragrance has helped Lynx Excite to achieve a phenomenal £2m RSV since launch and this month sees the national TV advertising and campaign break, which is set to generate huge consumer awareness of Lynx Excite.”