Bringing the classic Ladybird tale Three Billy Goats Gruff to life, the Storytime Hangout app for Google+ augments special masks over the video feed in Google Hangouts, putting people at the heart of the storytelling experience, despite being in different locations. Children will see themselves transformed into their favourite characters and can act out the story while they read along with their parents, with the text displayed on screen. The app was developed by BBH London, a creative advertising agency. A video about the app can be seen here: www.youtube.com/watch?v=f1WNY9T9ja8

Anna Rafferty, MD of Penguin Digital, said “The experience of reading with children is so much more than just the text and the pictures on the page. It's the sound effects, the voices and the funny faces pulled when acting out a character that make it magical - and this app does that in a new and exciting way. While nothing will ever replace the act of snuggling up with a book and reading a story with a child, we're using technology to give it a twist, enabling it to happen at long-distances, and connecting stories and readers as Penguin has always done"

Greg Titica, Creative Director at BBH said: “Technology can be seen as the biggest enemy of modern days families, with every member glued to their own individual screen. Or technology can be seen as the most powerful tool, bringing every member of the family together. I would be happy if this app could generate lots of beautiful moments and tons of sweet dreams.”

For more information about Storytime Hangout, visit www.storytimehangout.com or follow Penguin on Google+ at https://plus.google.com/+PenguinBooksUK

The week Mentos, the confectionery brand owned by Perfetti Van Melle, launches an integrated advertising campaign which introduces the new ‘Stay Fresh’ brand end line. The campaign, which comprises TV, press and outdoor executions, will launch in Europe and roll out out across other markets, including the US.

‘Stay Fresh’ encapsulates Mentos’ mission of helping the world be fresher by transforming the predictable moments of everyday life. The new campaign, ‘Don’t Become Your Dad’, continues the irreverent tone of previous Mentos advertising and depicts what can happen when you forget to ‘stay fresh’.

Created by BBH London, the three 30 second films play on the universal fear we have of prematurely turning into our parents. The ads show young guys who, much to the embarrassment of their friends, have the unfortunate tendency to deploy behaviours that are more suited to their fathers. There’s the guy who turns down the offer of a ride from two beautiful girls because their car doesn’t have seatbelts, and the student in the library unable to silence his embarrassing ringtone because he can’t work out how to use his mobile phone.

The series of comedic films were shot in LA by Tim Godsall through Biscuit Filmworks. Godsall also recently directed the Axe Apollo ‘Lifeguard’ and ‘Fireman’ films for BBH, and the Guardian ‘Own the Weekend’ campaign.

The campaign was created by BBH London creatives Simon Pearse and Emmanuel Saint M’Leux, and Creative Director Marc Hatfield.

The new TV advertising campaign, created by advertising agency BBH, re-launches Weetabix with Chocolate as Weetabix fuel with a great chocolate taste. ‘Sibling rivalry’ is the resulting 60-second film; the story of a brother and sister competing over who has the biggest day, with the winner set to eat the last tasty Weetabix with Chocolate.

The 30” and 40” ads will run for 4 weeks an entertaining execution running across mass market channels such as ITV1, Channel 4, Five, E4, ITV2, Sky One and Sky Living.

The new name and re-launch aims to communicate and reassure parents of the product’s positive health credentials, aligning it with the Weetabix ‘Fuel for Big Days’ brand strategy which launched in 2011. The ‘Sibling Rivalry’ creative follows last year’s successful launch of Weetabix Baked with Golden Syrup and the ‘Dad’s Day Out’ TV advert, also by BBH.

The campaign will be supported with digital activity including a Mumsnet partnership. There will also be a new Facebook application featuring Slingshot capability which allows users to put products straight into their online shopping baskets with major supermarkets.

Ben Cooper, Group Brand Manager at Weetabix said: “We have great ambition for the Weetabix with Chocolate product and are putting a considerable media spend behind the re-launch. We want to communicate that Weetabix with Chocolate is Weetabix fuel with the added taste of Chocolate, making it an ideal option for Mums looking for a chocolate cereal. This new re-launch aligns the product with the brand’s ‘Fuel for Big Days’ campaign to confirm the product is Weetabix first and foremost.”

Audi UK is launching its first-ever augmented-reality print advertising campaign, created by BBH. Smartphone users can get a closer look at the high performance, 550PS engine in the new generation Audi R8 V10 plus, and watch an exhilarating video of the supercar at full throttle.

By downloading the free image-recognition app, Blippar, users will be able to point their phone at print and poster advertisements of the car, instantly bringing 2D photographs to life with a film that automatically starts playing on their handset.

The innovative campaign - entitled 'Evolution on the outside, Revolution on the inside' - showcases beautifully shot images of the thumping 5.2-litre V10 FSI powerplant in full view with the rear body panels removed, and the accompanying Blipp film administers an aural adrenalin rush of flat-out acceleration from rest on a rolling road setup.

"The new Audi R8 V10 plus pushes boundaries in terms of performance and innovation, so naturally we wanted to communicate with our potential customers in a similarly ground-breaking manner," explains Kristian Dean, National Communications Manager for Audi UK.

"The use of Blippar technology allows people to interact immediately with the car, and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone. The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line.

"Augmented reality opens up a whole new world of marketing potential, and will only become more exciting as more brands embrace apps such as Blippar. Audi is proud to be one of the first major brands to utilise this new technology – an approach in keeping with the company philosophy of Vorsprung durch Technik."

The campaign will launch on Monday 25 February and comprises interactive press, outdoor and digital executions, supported by social media activity.

The tongue-in-cheek campaign, entitled ‘Own the Weekend’, will form a major part of GNM’s 2013 marketing strategy, and marks a new, bold direction for the Guardian’s January marketing approach which has, in previous years, focused primarily on promotional giveaways.

The campaign, which has been devised by award-winning creative agency Bartle Bogle Hegarty (BBH), will consist of a series of outdoor, press and digital ads, as well as a three-minute film fronted by Hugh Grant. Grant was not paid for his involvement in the campaign.

The film - directed by Tim Godsall and produced by Biscuit Films - is a pastiche of a Jerry Bruckheimer blockbuster trailer and communicates the campaign message of ‘owning the weekend’ through a series of spoof scenes. The three-minute film will run in its entirety on digital channels (guardian.co.uk and YouTube), and will be shown as 60 and 30 second cut-downs in cinemas throughout January and on Video on Demand.

‘Own the Weekend’ will take a sideways look at weekends, with the satirical premise behind the new campaign being the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’. This concept will be communicated via a variety of media which will all include the strapline ‘We Own the Weekend’, and will feature established Guardian weekend editorial supplements, including: ‘Review’, ‘Weekend’, ‘Observer Food Monthly’ ‘New Review’, ‘Observer Magazine’ and ‘Guide’, as well as highlighting the launch of a new weekly section, ‘Cook’.

Cook is a brand new 16-page g2-sized supplement which will be packed full with quick and easy recipes, and will bring together a range of regular food and drink features. Cook will come free with Saturday Guardian, and will feature in the Guardian and Observer iPad edition and Guardian Kindle edition, starting from 12 January.

The campaign will be supported by promotional activity including nationwide sampling of Saturday Guardian and The Observer content including highlights from ‘Cook’ and social media activity promoting ‘Own the Weekend’ on Twitter and Facebook, and continues GNM’s new bold and innovative approach to marketing following 2012’s ‘The Whole Picture’ campaign, also created by BBH. The Whole Picture was one of the industry’s most successful brand campaigns last year, winning a string of awards including a series of prestigious Gold and Silver Lions at Cannes, a gold in the Film category at Campaign’s Big Awards and 'Ad of the Year' at the Adweek awards.

David Pemsel, Chief Commercial Officer, Guardian News & Media, “We wanted to continue last year’s marketing successes by experimenting with a new, bold approach to January marketing in 2013. We're delighted to have Hugh Grant on board, helping us create a fun and irreverent style which taps into the spirit of our weekend papers. By championing the award-winning editorial content produced in Saturday Guardian and The Observer each week, we believe the new campaign promotes our newspapers as the very best that the weekend has to offer.”

David Kolbusz, Deputy Executive Creative Director, BBH London, said: "The Guardian is not a particularly shouty brand and yet we had to find a way to send a message - loud and clear - about the superiority of their weekend offering. Satire proved to be the best avenue for undertaking this Herculean effort. Hopefully we've managed to create a piece of communication that is as informative as it is entertaining."
Guardian News & Media (GNM) is for the first time launching a January advertising campaign to champion its weekend newspapers.

To promote the launch of Cook, the Guardian is also launching a competition to find ‘Guardian home cook of the year’. Please find further information on Cook here. Further information on Cook can be found here.

About the brand campaign
The 180 second-long video premiered online on guardian.co.uk and YouTube on Thursday 10 January . The video will be available on 40D on Friday 11 January.

A 60 second-long video will premiere in cinemas on Friday 18 January and will be shown throughout January. The advert was filmed by Biscuit Filmworks and directed by Tim Godsall.

Outdoor advertisements will feature on digital escalator panels and LCDs in key London underground and mainline stations. Press advertisements will run in the Guardian and The Observer. The bought media has been handled by PHD, the media buying agency that won Campaign’s Media Agency of the Year, 2011.

Hugh Grant was not paid for his involvement in the campaign.

BBH has this week launched a website, www.homeforxmas.org, which aims to raise money for children’s charity Barnardo’s to help fund their work with young people and support the fight against homelessness this Christmas.

The campaign aims to remind people of the joy of being home for Christmas, at a time when thousands of young people spend the festive period without somewhere safe and stable to live.

Visitors to the site, which has been created by BBH with animation by The Mill, will be able to pledge a donation of as much or as little as they can (including a free to enter option) to help Barnardo’s in their fight against homelessness. In return, BBH will show their appreciation by selecting an entrant each day and making a snow globe containing a replica of their home. The site will be live until Friday 21st December.

The intricate scenes inside the snow globes will be designed by a skilled 3D designer, based on the winners’ own home and street. The designs will then be brought to life using a 3D printer. Visitors to the www.homeforxmas.org site will also be able to view a short film, which has been produced and directed by The Mill, about the 3D printing process.

Barnardo's works with homeless families as well as young people who are homeless or living in insecure accommodation. They help the most vulnerable and disadvantaged young people turn their lives around.

Dominic Goldman, Creative Director at BBH comments: ‘We wanted to help raise awareness for this terrible problem in a different way. The combination of a simple donation and address entry, in return for the possibility of a beautiful bespoke 3D printed snowglobe of your home, seemed appropriately festive and hopefully technologically fresh.’

The ad, created by BBH and directed by multi-award winning director Bastian Glaessner, is inspired by Dorner’s ‘Bodies in Urban Spaces’ project, which is famous for featuring human bodies squeezed into nooks and crannies in towns and cities. In the commercial, ZipZap students dressed in an array of vibrant colours form a variety of weird and wonderful gravity-defying human structures in everyday urban locations such as bus stops and shop windows. The acrobats provide a dynamic and energizing way of bringing to life the feeling of having a Krushems, and the unique style of the advert reflects Krushems’ distinctive taste and texture.

ZipZap is a Cape Town-based circus school which provides free circus training to teenagers from disadvantaged backgrounds, including at-risk youth from townships around the city. The school plays an important role in the fight against HIV by empowering young people affected by the disease, and giving them the chance to express themselves through social circus.

Jennelle Tilling, Vice President of Marketing, KFC UK & Ireland, said:
“Krushems has become a £20m brand for us since it launched in 2010, and this campaign brings to life the fun and dynamic personality of the brand, as well as reflecting how it feels to experience the indulgent taste and intensity of the drink.

“ZipZap were a perfect partner for us because we too feel passionately about helping young adults by furnishing them with skills that will benefit them in the future. They do some inspirational work so we were delighted to work with them.”

The Krushems range is available in five flavours; Maltesers, Oreo, Strawberry Shortcake and Milkybar, and a new mint Aero flavoured thick and creamy drink full of real bits of mint Aero chocolate. The ‘Feel the Krush’ campaign will run into 2013, and will run across more new flavours throughout the year.

Since 2010, KFC Krushems has sponsored 4Music TV show The Crush, a monthly music hosted by T4 presenter Will Best, featuring music, news and interviews with the biggest names in pop music.

Barclaycard is launching its biggest integrated campaign on the 10th November featuring a 90" TVC, innovative use of technology and a partnership with Great Ormond Street Hospital Children’s Charity.

The campaign is an exciting big step for the brand as it is the first time that augmented reality (AR) and Shazam have been used in conjunction with one of its campaigns.

Celebrating how Barclaycard makes it easy to pay for things, the campaign features a ‘Dad’ struggling to pick the right toy for his son at Christmas. The ‘Dad’ is helped by a toy named ‘Mr. B’, voiced by James Corden, in his magical toyshop world, where hundreds of Toys are brought to life to try and impress Dad.

The integrated aspect of the creative takes the campaign one-step further encouraging consumers to interact with the campaign beyond the TV. Consumers can interact with the TVC by opening the Shazam app on their smart phone and tagging the advert. Every time someone wins a prize through the advert using Shazam, Barclaycard will donate £5 to Great Ormond Street Hospital Children’s Charity, this will contribute towards a minimum of £15,000 being raised to support the accommodation for parents with children being treated at the hospital.

The creative behind the campaign is ‘Making paying easier’, showcasing Barclaycard’s contactless and mobile payment solutions, and was developed by advertising agency, BBH. The AR and Shazam elements were produced by digital agency, Dare. The campaign is also supported by Maxus for media and Mission for PR.

The production process involved Gorgeous, Passion Pictures, Framestore and director, Chris Palmer, who used a combination of production techniques to bring the hundreds of toys to life. All the toys used in the shoot were donated to charities including, Women’s Aid, The Children’s Society and the Kid’s Company. The advert also features a cameo from Joanna Lumley as the voice of one of the characters.

The AR game, Toys Unleashed is a free download available from the Apple App store, which features characters from the campaign. From the 16th November consumers can play with a trio of characters from the advert that seemingly spring into life in the palm of their hand.

Gary Twelvetree, Global Brand Director at Barclaycard, said: “There can be nothing more daunting for a young father than walking into a toyshop at Christmas time trying to find that perfect gift and we wanted to bring that to life in a really engaging way. We’re really excited about the innovative use of the AR game and Shazam in the new campaign.”

The campaign launches for the first time on Saturday, 10th November 2012 on ITV1 during X Factor. On Sunday 11th November, the advert will be aired during the X Factor Sunday results show and people will be able to use Shazam on their phones to enter the competition.

To see the campaign go to http://www.facebook.com/barclaycard

Instead of a scene decked with holly, tinsel and baubles, the supermarket’s signature advert this year features Delia Smith and Heston Blumenthal against an unglamorous backdrop.

Britain’s favourite cook and the nation’s most inspirational chef stand side-by-side in an empty studio with just a three foot high perspex fixture and some green plastic tokens as props.

The duo explain that instead of making a ‘fancy TV advert’, Waitrose has decided to donate the money saved as an additional £1m to good causes through its Community Matters ‘green token’ scheme. This is on top of the £600,000 it would normally donate to local good causes through the initiative during November and December.

Both Delia and Heston will be waiving their appearance fees in support of the idea.

Waitrose’s Marketing Director, Rupert Thomas, said: “At what is a difficult time for many people across Britain, we feel that Christmas is the right time to give more back to good causes in the communities we serve.

“There are no snow machines, no festive glitter, just an echoey studio stripped bare of Christmas trimmings. By cutting back on our production costs we can channel an additional £1m to local good causes.”

The campaign, which aired on You Tube for the first time on Friday and debuted on UK television on Saturday November 3rd, during a break in the X-Factor, will have the strap line ‘Giving more this Christmas’.

The 1,700 charities benefitting will be local to their Waitrose branch – and customers will have a chance to influence how the money is distributed by choosing a charity with the green token they’re given at the checkout.

Customers shopping online at Waitrose.com in the six months to February 2013 will have their say in directing £150,000 to their choice of national charities presented when they checkout their order. This represents an extra £100,000 on top of what Waitrose would normally donate on behalf of online shoppers in that period.

Waitrose customers shopping in branch will also have their own chance to share in the spirit of the advert by making a donation to a local foodbank outside the entrance to their local shop. Customers will be invited to buy an extra grocery item which will be distributed to good causes in their local community.

The RAC is today signalling a bold new brand direction with the launch of its winter commercial which targets motorists before the cold weather onslaught. The ad, which launched on Monday 5^th November, will feature in primetime slots during ‘X Factor’ and ‘Homeland’ in its first week.

Depicting two young children imitating a winter breakdown with their toy vehicles, the 30-second execution eschews the traditional ‘fear factor’ approach in favour of a warmer, more positive message aimed squarely at a family audience.

The ad is the first produced by Bartle Bogle Hegarty (BBH) since its appointment by the RAC in August, and is seen as a departure from the campaigns normally employed by the breakdown industry.

It centres on offering anyone that joins the RAC this winter free ‘At Home’ cover – which entitles them to assistance when their car encounters problems either at or within ¼ mile of their home. The offer is highlighted in the creative with a ‘young RAC patrolman’ helping to start his friend’s broken-down model car on a snowy driveway.

RAC chief marketing officer John Orriss says: “This campaign is a radical departure from the somewhat dull norm for our industry. As the motorist’s champion, we wanted to speak to both new and existing members in a far more positive way than the customary focus on the negative effects of a breakdown. We believe this softer, more friendly ‘peace of mind’ message will appeal to the hearts and minds of consumers, particularly families, during the busy weeks in the run-up to Christmas.”

Directed by the award-winning Tom and Charlie Guard of Smuggler, the ad was created by Brad Woolf and Dan Bailey at BBH. Nick Kidney and Kevin Stark were creative directors.

In addition to the premium spots in ‘X Factor’ and ‘Homeland’ there will be a strong presence on daytime ITV1, with Loose Women and This Morning, to Sky1, Sky News and a combination of satellite and terrestrial channels. The campaign will run until Christmas and also includes radio and online advertising.

The RAC’s creative change of direction comes after the company was bought by the Carlyle Group in September 2011 from previous owners Aviva. Under new management, the RAC has transformed its approach to marketing and its relationship with members as well as expanding its range of products and services, all of which is already driving the business towards its vision of being a one-stop shop for all motoring needs.

The adverts use humour to demonstrate various elements of the flying experience with British Airways. The first focuses on the friendly lemon that a customer receives in their free gin and tonic; and the second on a happy jumper, which is delighted to be taken on holiday thanks to British Airways’ generous baggage allowance. The third is a trainer, which has had a relaxing stroll through the airport and is now kicked off under the seat in front and the fourth focuses on a buttery croissant, which is part of the airline’s new breakfast offering for hungry travellers.

The ads will run across outdoor, TV, radio and online. The TV ads focus on the lemon, jumper and trainer executions. There are four primary print executions of the adverts, the content of which will vary slightly depending on the ‘dwell time’ of the sites they are on.

Abigail Comber, British Airways’ head of brands and marketing, said: “We wanted to keep the tone light and engaging, as we have with other recent campaigns, to get across the benefits to travellers of flying shorthaul with British Airways. That includes elements like free food and drink and a generous baggage allowance. Customers can relax knowing that the fare they have paid covers everything. We won’t charge them more if they want to pay by debit card, forget to bring their boarding pass to the airport, want to check a bag in or fancy a G&T on board. And that’s all for prices starting from £45 one-way to many of our shorthaul destinations.

“To Fly. To Serve. is about the entire British Airways experience. So far we’ve focused on our heritage, the fun side of preparing for the London 2012 Olympic and Paralympic Games and the Games themselves with our ‘Don’t Fly’ campaign.

“Those ads have reminded a lot of people of what British Airways stands for. Now we want them to take another look at our shorthaul network with all the service they’d expect, at prices they may not.”

Radio stations featuring the adverts include the Capital Network, Smooth FM and XFM. Online sites include MSN, Yahoo and the Telegraph online.

The campaign is also being supported with digital activity and through the airline’s social media channels, including facebook, twitter and Google+.

The advertising has been created by British Airways’ retained agency, BBH. The digital strategy and delivery has been coordinated by 12th Floor and Zenith Optimedia has conducted the media buying.

Launched in 1971, Baileys has always been a brand with strong female connections. . The new ‘Cream With Spirit’ campaign, created by BBH, is designed to shine a light on women and celebrate the spirit of modern womanhood. It recognises that women can be strong and feminine, beautiful and witty. With its unique combination of Irish Cream, whiskey and spirits, Baileys is the perfect blend of smooth and strong, it is quite literally, “Cream with Spirit’.

Garbhan O’Bric, Global Brand Director for Baileys said: “With this brand re-launch Baileys faces an exciting future as we re-capture the true essence of the brand. We’ve always been at our best and truest to ourselves when we’ve celebrated the brilliance and magnificence of women and with this new campaign we are reaffirming that timeless truth, but are doing it with a modern twist.”

The film, ‘Pour Spectacular’, is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’. It celebrates the spirit of modern womanhood with a visual feast of sassy dance moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’.

The new campaign launches in the UK on Sunday evening during the first episode of the new season of Homeland on Channel 4. TV advertising will be supported by cinema, outdoor and digital executions.

Rosie Arnold, Deputy Executive Creative Director at BBH said: “With ‘Cream With Spirit’, we’re celebrating the spirit of modern womanhood. I hope modern women enjoy the campaign as much as we’ve enjoyed making it.”

The film was shot in London by the French directing team Megaforce who also directed the video for Madonna’s ‘Give Me All Your Luvin’ earlier this year. The impressive dance routines in the film were choreographed by Michael Rooney, son of American actor Mickey Rooney and choreographer of Bjork's ‘It's Oh So Quiet’, Kylie's ‘Can't Get You Out of My Head’ and Fatboy Slim's ‘Praise You’ and ‘Weapon of Choice’ music videos.

The wardrobe was styled by Andy Blake, with some outfits made by Scottish-born fashion designer Pam Hogg. The accessories were supplied by fashion label FELDER FELDER, which is worn by the likes of Rihanna, Florence and the Machine and Allison Mosshart.

The film is accompanied by four print executions shot by acclaimed fashion photographer Norman Jean Roy. The print ads are intended to encapsulate the spirit of modern womanhood, and are part of the drive to reinvent Baileys as a more stylish and aspirational brand.

Media planning and buying for the campaign has been handled by Carat.

Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance*. The charity has unveiled a hard-hitting campaign, Helpless (#Helpless) to encourage more people to learn even basic first aid.

Central to the campaign is a film, created by BBH, which aired exclusively on ITV on Sunday 16 September during ITV1’s Downton Abbey. It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life.

The film was shot by award-winning director Benito Montorio through Blink Productions. Montorio’s distinctive style has won him countless awards for campaigns including Robinsons ‘Imagine’ and John Lewis ‘The Feeling’. Last year he directed the KFC ‘Emergency Chairs’ brand campaign, also by BBH.

Media planning and buying for the campaign has been handled by John Ayling & Associates, with St John Ambulance’s in-house team and GolinHarris collaborating on PR and social media.

Scott Jacobson, St John Ambulance’s Director of Marketing, Communications and Fundraising, said: ‘We wanted this campaign to really stun people with how needless it is for anyone to die in a situation where the most basic first aid might have saved them.

‘People know that cancer is a very serious illness and take steps to prevent it and look after loved ones who are stricken with it, so we hope that the tragedy of someone surviving cancer but then dying because he needed first aid and didn’t get it will raise awareness that a lack of first aid is just as life-threatening and will motivate people to text in for a free first aid guide.’

Matt Doman and Ian Heartfield, Creative Directors at BBH said: ‘We all know that cancer claims thousands of lives every year. The fact that the same number of lives could be lost because people don't know basic first aid is truly shocking. Hopefully the emotional impact of this film will make people want to learn the first aid skills that could be the difference between life and death.’
Support from Cancer Research UK
Martin Ledwick, Cancer Research UK’s head cancer information nurse, said: ‘Encouragingly, cancer survival rates have significantly improved over the past forty years. Research has led to better diagnosis and improved treatments, all helping to save lives. This campaign highlights that more people are surviving cancer than ever before but that accidents can happen at any time to anyone. We’re pleased to be supporting the campaign to encourage everyone to learn the first aid basics.’

Watch the film and get a free guide to saving lives
To see the film visit www.sja.org.uk/helpless. The charity is urging everyone to get a free pocket-sized guide featuring first aid skills that can help in five common life-threatening situations***** by texting HELP to 80039.
-ends-

*In England and Wales, using Office of National Statistics death registration data, 2010. Up to ~140,000 die each year in situations where first aid could have given them a chance to live. For cancer, ~138,000 people die each year.
**Survey of 4000 adults by One Poll, August 2012
***Available via www.sja.org.uk/helpless The charity also has a smartphone app, first aid videos, a game, as well as workplace and community courses.
**** Texts to this number are charged at standard network rate. Visit www.sja.org.uk/sms for more info
*****The five common scenarios depicted in the free first aid guide are: choking, heart attack, severe bleeding, an unconscious person who is breathing and one who is not breathing.

To mark the occasion BBH has created a tactical print campaign that will run this weekend ahead of the Queen’s Diamond Jubilee. The ad features three Weetabix carefully laid out on an ornate set of tableware from the bespoken fine china company Thomas Goode, which enjoys three Royal Warrants to supply the Royal Family. This is clearly a breakfast for somebody very special.

Weetabix also has the Royal Warrant of Approval from the Queen, testament to the provenance and quality of the brand. The Warrant has also been reintroduced to the Weetabix pack in line with the launch of the new ‘Fuel Britannia’ packs.

Francesca Davies, Weetabix Marketing Manager, said: “Weetabix is the best British breakfast for big, busy days. This Sunday is going to be a particularly busy day for her Majesty and we wanted to acknowledge that! We’re really proud of our British heritage, particularly as we’re celebrating our 80th birthday this year.”

The Fuel Britannia pack will be available for a limited time only, from May to July 2012 in all major supermarkets.

The campaign focuses on the charity’s phone service which enables those who are missing to safely reconnect with their families.

The film shows a young boy’s emotional struggle as he attempts to make a phone call, we believe, to his mother who we see trapped in blank misery as she waits for the day that he’ll return. The boy finally manages to make “the call” and at the point where we hear a woman’s voice answer “hello”, the film freezes and the audience is invited to dial a number to hear the conversation. Those who phone the number hear an exchange between the boy and the charity; he asks to let his mum know he is okay. Those who don’t call will view the film in poignant silence. The film closes hopefully as the voiceover plays:

“Our free, confidential phone service helps those who go missing safely reconnect. We are Missing People”

The 90 second film was launched at a Downing Street reception hosted by the Home Secretary Theresa May on Wednesday 23rd May. A 60 second version will run in cinemas and on MTV from 25th May. There will also be a 30 second non-interactive cut-down.

The phone call element of the campaign has been further supported with interactive posters, donated by washroom contractor partner Admedia, in a charity media-first, using NFC technology from their ‘Connections’ brand. The interactive posters will be placed in leisure and travel destinations nationwide & consumers will be able to hear the call made by the boy on the poster, simply by scanning their NFC phone over the NFC logo. Their phone will then connect them straight to the call within a few seconds.

The film will also be supported by print and digital out-of-home media. This element is made possible via the charity’s new partners the Outdoor Media Centre and digital outdoor production specialist, Grand Visual.

Martin Houghton-Brown, chief executive of the charity Missing People said, “Our brief to BBH was challenging: can you raise awareness of a vital new number for a charity whose work is not well known or understood? They have managed to create a campaign which communicates in space of 30 seconds, why the charity exists, and who we are here to help. What’s more it communicates the number in the most effective way possible. Thanks to BBH and our partners Grand Visual, the Outdoor Media Centre and its members including Admedia, we now have a campaign that will help to ensure that everyone who needs it knows where to turn if the worst should happen.”

Audi UK is to promote the latest iteration of the beautifully streamlined Audi A5 with an intriguing advertising campaign harking back to the company’s early days as a pioneer of aerodynamic design. The ad was produced by BBH and directed by Oscar winner Joachim Back.

The charming new film - The Swan - tells the story of how the cutting-edge Audi concept vehicles of the 1920s have progressed into the stunning and aerodynamically efficient cars of today.

A witty take on the classic children‘s tale - The Ugly Duckling - and featuring the original Danny Kaye song of the same name, the new ad shows an early teardrop-shaped Audi driving through a period Bavarian town.

Designed by the pioneering Audi engineer Paul Jaray, the prototype car was ahead of its time and its idiosyncratic styling was too futuristic for onlookers. Its plight is reflected in the film as we witness the lonesome ‘Jaray Audi’ scaring the horses, drawing disapproving looks from the townspeople and receiving angry honks from other drivers.
Audi, however, understood the potential of the concept’s aerodynamic technology and engineering, and Jaray’s influence has been evident in all models from the brand ever since. This is emphasised in the film when the historic car draws up at a lake and sees its reflection in the shape of today’s stunning new A5.

Dominic Chambers, Head of Marketing for Audi UK, comments: “The film illustrates perfectly Audi’s pioneering heritage and its historical commitment to Vorsprung durch Technik, which literally means advancement through technology.”

Kevin Stark, Creative Director at BBH, adds: “We wanted to show how Audi has always been at the forefront of aerodynamic design and has a history of building head-turning cars which continues to this day. We think this film tells that story.”

The campaign will break on the evening of Sunday 1 April during the break of ITV’s Titantic. The 30 and 60 second TV ads will be supported by print, digital and out-of-home executions.

Media planning and buying for the campaign have been managed by Mediacom.

Director Joachim Back won an Academy Award for his short film The New Tenants in 2010. Back has also picked up top industry honours including Cannes Lions, CLIOs and ANDY and ADDY Awards.

Joachim Back sums up the ad by saying: "Straight away I loved the script, it was a challenge to make a classic children's tale about two cars but we succeeded." 

The ‘Home Improvement by Dulux’ campaign, developed globally by Dulux’s new advertising agency BBH and activated in the UK by BBH London, highlights how a newly decorated space not only aesthetically improves the physical space, but also improves people’s relationships within the home.

The TV and print campaign – supported by digital and PR – shows a number of humourous scenarios based on ‘home truths’ and positions a simple decorating transformation from Dulux as a solution to the problem – for example, a tired bedroom is transformed into a ‘Boudoir’, which improves a young couple’s relationship, a child’s bedroom is transformed into a ‘Jungle’ allowing the parents to sleep in for longer, and a ‘Mancave’ is created to give a couple their own space.

Letty Edwards, UK Marketing Director of Dulux, said:
“In tough economic times paint is one of the least expensive ways to transform a room, which in turn creates an emotional effect that helps improve relationships within the home. Our role as market leader role – and an iconic brand that people trust – is to inspire people to want to decorate and show them how – cementing Dulux’s position as the nation’s quality colour and design partner.”

Dulux was recently named a top ten Superbrands ranking number 8 in the influential list of global brand strength, beating the likes of John Lewis, Marks & Spencer and Apple.

The ‘Home Improvement by Dulux’ campaign breaks on March 12th and runs for eight months across TV, print and online. MediaCom, glue Isobar and Mischief PR handle media buying, digital and social, and PR respectively. 

The TV advert will illustrate the Guardian’s new model of journalism through an ironic retelling of the classic fairy tale “The Three Little Pigs”, and has been directed by Ringan Ledwidge who is widely regarded as the industry's leading commercial director. It premiered tonight (Wednesday 29 February) with a two-minute spot on Channel 4 and its associated channels at 10.10pm.

The campaign, which has been devised by award-winning creative agency Bartle Bogle Hegarty (BBH), will feature a series of TV, cinema, outdoor, press and digital ads. The TV ad will be exclusive to Channel 4 and all its channels. There will also be a 24-hour “takeover” of the UK YouTube homepage. The strapline - “The Whole Picture” - was first used in the celebrated “Points of View” Guardian ad in 1986.

The 2012 film recognises that the way people consume news in the digital age has changed dramatically and shows that the Guardian remains committed to producing outstanding journalism and giving our readers the whole picture - in whatever form they choose to receive it.

Every month the Guardian website reaches 30 million unique users across the globe, making it the fifth most popular newspaper site in the world. These users access the site on 63 million unique browsers or devices (source: Comscore Dec 11, ABC Jan 2012). Guardian content is being opened up to new audiences, as demonstrated by our Facebook app which has been installed over 6 million times and has 3.7 million monthly active users, of which 52% are 24 years old and under.

Alan Rusbridger, editor-in-chief, Guardian News & Media, said: “The Guardian has championed digital innovation and a unique, open model of journalism. Open is our ‘operating system’ - a way of doing things that’s based on a belief in the open exchange of information, ideas and opinions and its power to bring about change. This campaign is designed to bring that philosophy to life for new and existing readers, to demonstrate its benefits, and to create a clear space of our own in the public mind.”

Andrew Miller, chief executive officer, Guardian Media Group, said: “We’re giving voice to our brand at a time when the Guardian is evolving from a newspaper into a truly multi-platform, global and digital-first organisation. We are becoming even more focused on our consumers and customers, and beginning to shape our activity around a more sophisticated understanding of our audience. The aim is to reach progressive audiences and show them why they should spend time with us. We’ll also be talking to commercial partners about how they can benefit from our open model and our large, engaged and progressive readership.”

David Kolbusz, creative director, BBH, said: "We wanted to help consumers better understand how the Guardian’s practice of Open Journalism actually worked. As massive fans of the brand it was an exciting, yet daunting challenge. In the end, we settled on what is essentially a product demo. We just tried to make it as entertaining as possible.” 

The advert, known as ‘The Race’ will launch on facebook at 11am followed by Google+ before making its TV debut in Coronation Street that evening. It will be accompanied online with a ‘making of’ video known as ‘The team behind the ad’.

Outdoor, print and online adverts will also form part of the campaign. The print executions will launch on Friday, February 10 across a range of national and online media. Taking a London 2012 theme, the fact-based adverts give a sense of scale of the British Airways operation.

The 60-second TV ad takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl whose British bag is racing against luggage from other nations to make it to the arrivals hall first. British Airways is the official airline partner of the London 2012 Olympic Games and Paralympic Games

The ad endline is: 2012. We’re ready. To Fly. To Serve.

The little girl is played by four year-old Magdalene Mountford. The voiceover is by veteran sports presenter Jim Rosenthal.

The TV advert features British Airways staff including baggage handlers, customer service agents and cabin crew.

One of the print ads advises the reader that in 2012 British Airways cabin crew will serve three Olympic size swimming pools worth of tea. Another describes how British Airways engineers will fit enough cable on board to lap an Olympic track 80 times in 2012. A third tells readers that British Airways in 2012 will welcome on board enough customers to fill 400 London Olympic Stadiums.

There is also one execution that echoes the TV ad simply featuring a gold medal emblazoned with the airline’s To Fly. To Serve. Coat of Arms and the end line ‘2012. We’re ready’.

Abigail Comber, British Airways’ head of brands and marketing, said: “This campaign builds on our ‘To Fly. To Serve.’ promise. We have an amazing team at British Airways who work to deliver hundreds of flights a day, all over the world.

“Each team from check-in, baggage handling and ‘dispatch’, through catering and on to the flight and cabin crew effectively hands the baton on and it’s that team spirit combined with the sheer scale of the British Airways operation that we wanted to convey.”

The TV advert and ‘making of’ film can be viewed at British Airways’ facebook page from 11am on Thursday, February 9.

The integrated campaign for Axe Anarchy breaks in the US on 29th January and in the UK on 1st February. The TV ad, ‘The Chain’, sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other.

‘The Chain’ was shot by award-winning director Tom Kuntz through MJZ. Kuntz has won countless awards for his work including Cadbury ‘Eyebrows’ and Axe ‘Chocolate Man’. More recently he was behind the Old Spice ‘The Man Your Man Can Smell Like’ campaign, which took home a Grand Prix at Cannes.

The TV advert will run alongside digital, social and out-of-home activity from BBH that captures guys and girls coming together in precarious situations where chaos is just about to break out. In one poster, a girl carrying a bag full of fireworks meets a guy holding a blowtorch dangerously close to her. Another shows a guy and girl meeting at a petrol station, where sparks are about to fly.

BBH has also developed two Facebook applications, ‘Anarchy Matchmaker’ and ‘Kissing Chaos’, in line with the campaign. The apps will launch in South America this week and will be rolled out across other markets in the coming months.

'Anarchy Matchmaker' is based on the insight that everyone has friends of the opposite sex that they fancy, but gauging reciprocity can be a minefield. The app asks users to select up to ten Facebook friends that they fancy, who are then also notified of the app and invited to play. Matches will only be made public to Facebook friends if they are two-way, avoiding any potential embarrassment.

'Kissing Chaos' gives guys the opportunity to kiss any girl in the world - literally. Both girls and guys on Facebook are asked to film themselves in several 'kissing' poses, and then are randomly matched to star in their own short music video, where they'll be making out with a total stranger. The results are posted to both their own Facebook profiles, and the Axe fan page.

Earlier this month Axe launched the ‘Cops and Robbers’ teaser film, also by BBH, designed to show the impact of giving the Axe Effect to both sexes.

David Kolbusz, Creative Director at BBH said: “When we set about exploring what the world would be like with an axe for him and an axe for her, we started by dialling up the romance. More romance became romance at the expense of all else. Romance at the expense of all else became a descent into chaos. With a burning clown.” 

The campaign aims to communicate that it is the Jurors who find themselves under scrutiny in this 5-night drama. 

The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’.  The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny.

The campaign launches at the beginning of November and will run for two weeks across out of home, digital online and press.

As part of an ongoing drive to boost public support for its services and strengthen its brand awareness, the UK’s largest children’s charity’s new advert ‘Life Story’ follows on from the success of its ‘Turnaround’ campaign two years ago.

In a deal brokered by John Aylings and Associates, ‘Life Story’ will premiere across all channels in the Channel 4 network with an exclusive 90-second version airing during Sarah Beeny’s Restoration Nightmare on Thursday 3 November. The advert itself was created by BBH and demonstrates the impact that believing in a child can have in turning their life around.

The new commercial, and the Channel 4 deal, reflect a more concentrated effort over the past few years by Barnardo’s to reach a wider audience and show the positive, measurable impact its services have on the lives of the children and young people it helps.

UK Director of Marketing and Business Change at Barnardo’s, Diana Tickell said: “The advert will reach both existing and new supporters by letting them know about the vital work we do.

“It has a high emotional impact that will resonate strongly with viewers and challenge them to rethink their attitudes towards troubled children and young people. It will leave them feeling there is much that can be done and that they can help us make a difference.

“Telling the stories of the young people we work with is the most powerful way we have of communicating the possibility for change.”

The film was shot by acclaimed director Ringan Ledwidge, who kick-started his career in 1999 by winning the Best Young Director accolade at Cannes. It starts with Michael, a 25-year-old with everything to live for who is happily talking about his life today. But as he moves on to speak about his past he becomes younger before our eyes, as if regressing back in time.

The viewer sees that Michael was a very angry and troubled teenager. As the film develops and he continues to get younger and younger we see he suffered abuse as a child. We also get a glimpse of the support he received from a Barnardo’s worker.  The advert ends with the line ‘It doesn’t have to end like it began. Join us to fight for a child’s future’.

Ledwidge said: “I decided to make it feel like a single shot by using simple old-fashioned edit transitions as Michael grows younger. I think the film gets across the amount of work Barnardo's does in order to take a broken spirit, build him up and push him out into the world, as someone who can deal with things and be confident.”

At a time when many public commentators are demanding greater punishments for youngsters in trouble, it is hoped the advert will strike a chord with those who believe it is never too late to turn around a child’s life for the better.

Nick Gill, BBH executive creative director said: “Working on a Barnardo's ad is always a great creative opportunity for the agency. I particularly liked this script as it has a profundity about it. The film shows the amazing journey a young person’s life can take from the depths of despair to a future full of real hope. How that person’s life can be changed forever by positive intervention from Barnardo’s. I want this film to move people to think about how important it is to help turn around the lives of vulnerable children and for them to do something positive as a result.”

‘Snowglobes’ is a feel good campaign that captures a family coming together at Christmas time. The TV ad focuses on situations everyone can relate to, be it opening presents on Christmas morning, sledging in a snowy park, or having fun at a Christmas party.

The twist is, all the action takes place inside a snowglobe. As the film moves from scene to scene we see the characters magically rise from the floor and float through the air, as if globe is being shaken.  Each transition takes us to each new scene.  The twisting and turning of the characters’ movements allows the clothes to be shown from all angles, demonstrating the quality and detail of the products.

This film is the third this year for the brand. Previous campaigns this year, Forever Spring and Forever Summer, are also notable for their interesting camera techniques. 

The film was shot in Prague by the award-winning commercial director Steve Cope through Rattling Stick. The music, performed by Cinnamon Girl, is a re-cut of the popular 1990’s dance track ‘Set you free’ by N-Trance and will be available for download on matalan.co.uk.

The Snowglobe campaign will run across TV, print and online.

Media planning and buying for the campaign has been handled by Feather Brooksbank.

Carly Hughes, Head Of Brand at Matalan said: “Christmas is a time for coming together, be it with friends or families. The campaign brilliantly captures these everyday moments and showcases the great quality Matalan product for the whole family – all with a sprinkling of Christmas magic .”

BBH and Weetabix are launching Weetakid, an augmented reality adventure game aimed at encouraging children to take Weetabix out of the cupboard more regularly.

The app is a playful execution of Weetabix’s brand strategy, Fuel for Big Days, and a direct solution to a clear business challenge: getting Weetabix boxes onto the breakfast table more often by presenting children with a whole new way to interact with their cereal pack. At the same time it highlights the importance of a good diet by demonstrating how Weetabix fills you up with slow release energy to get through the busy day ahead.

The game, designed by Yum Yum London, sees users take control of Weetakid, a happy and lovable yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy’s villain. Weetakid and his sidekick Nibbles, voiced by Brian Blessed, must go on a quest to retrieve the items stolen by the Evil Eater. However Weetakid, like any other kid, needs energy so every morning kids are prompted to feed the character to ensure that they both have a day full of fun and adventure.

An AR illustration printed on the back of Weetabix will enable kids to fuel their Weetakid character for game play by feeding it a bowl of Weetabix every morning. The link between box and game is a special and symbiotic one – the box doesn’t get in the way of the experience, it actually enhances it. At a certain point in the game, players are prompted to point their device's camera at the back of the Weetabix Yellow Box. The game then launches into a stunning augmented reality sequence whereby Weetakid appears to magically jump out of the app and onto the real world. Cleverly, Weetakid’s energy levels are automatically depleted at 5am every day, meaning players are prompted to reach for the Weetabix box every morning."

It will be promoted on-pack, online on Facebook and Twitter, and with sponsorship idents airing on Nickelodeon.

Weetakid is available for download free from the Apple App Store now and can be played on iPhone, iPad and iPod Touch devices. The Weetakid branded boxes are available in selected stores from now, with widespread availability from mid-October.

Francesca Davies, Marketing Manager at Weetabix said, “We had a brilliant time developing the game. Weetakid is an immensely lovable character and his world is full of bright and exciting creatures for kids to discover. We know kids will have loads of fun fuelling Weetakid for his busy day ahead, energising him in the battle against the Evil Eater and helping him to rebuild his world.”

Pablo Marques, Creative Director, BBH comments “Weetakid is a perfect example of how interactive creativity can be a powerful tool for helping us directly solve true business problems. Creating Weetakid's world was a very fulfilling journey. We wrote songs, created villains, drew up games and gave life to cute little creatures. We have built something we are very proud of, that will help our client and that hopefully will entertain many kids in the months to come.” 

As part of the brand’s £2.5million integrated marketing spend the new TV ad, created by BBH airs for the first time on 8^th October during the first advert break of the X Factor live show . The one-off, two minute music video features a farming-inspired boy band called ‘The Churned’, singing a ballad-style track titled “Forever”. Shorter versions of the ad will appear as part of the on-going X Factor run.

To show that Yeo Valley is a real place, the ad was shot on location in Blagdon, in the heart of the Somerset countryside, where the original farm is situated and where the company is still based. The ad features four farmers singing about the Yeo Valley ethos of farming in harmony with nature, as they drive tractors, feed calves and wander over the Mendip Hills.

The ad launch ties in with the first Facebook karaoke competition of its kind, where Facebook users can sing along to the Yeo Valley ad music and will be rated on their performance. The winner of the competition will have the opportunity to feature in a 30 second version of the TV ad, which will appear as part of the live X Factor final on 11^th December.

The creative is designed to represent the organic dairy brand in an entertaining and approachable way and aims to build on the success of the 2010 campaign, which was Yeo Valley’s first ever TV advert. Last year’s rapping farmers advert became Twitter’s top trending topic worldwide, received 1.8m YouTube views, inspired hundreds of spoofs and remixes and generated over 200 groups lobbying for a Christmas number 1.

This year’s ad forms a key part of the company’s long term strategy to make organic dairy modern and accessible and to explain the heritage and provenance behind the family-owned Yeo Valley brand.

Tim Mead, Managing Director of Yeo Valley said: “Following the success of last year’s campaign, we wanted to create something different, but just as exciting. We want to communicate our passion for sustainable farming, promote our range of quality yet affordable organic food and showcase our West Country roots.”

He continues: “Last time, the feedback from the trade, the farming community and consumers was overwhelmingly positive and I’m confident that we’ll strike the right chord this time round. As a family owned business, we’re here for the long-term. We see a major part of our role as helping to support and grow British dairy output and to provide consumers with naturally produced, great tasting products. I’m looking forward to the reaction to this year’s campaign.”

Fans will be able to watch the new video on YouTube or via Yeo Valley’s website www.yeovalley.co.uk. The single will be available to download on iTunes from 6^th October and the karaoke competition can be found on the Yeo Valley Facebook page from 8^th October. www.facebook.com/yeovalley

The Yeo Valley ads will air on The X Factor on 8th October, 15th October, 5th November, 19th November and 11th December.

Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media. In December 2010 Lynx also became one of the first FMCG brands to launch through one of Apple’s new iAds.

The first TV ad in the Angels campaign saw beautiful female angels falling from the sky to search out the gorgeous young man who had captivated them by using new Lynx Excite. The sequel, ‘My Angel Girlfirend’, takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.

The ad, which was shot in Prague, was directed by acclaimed US director Frank Todaro through Moxie Pictures. Media planning and buying for the campaign has been handled by Mindshare.

Selina Sykes, Lynx Marketing Manager, said: “The ‘Angels Will Fall’ campaign was such a successful illustration of the power of the Lynx Effect that we felt it warranted our first ever global advertising sequel. The new Angel campaign will build upon the impact that Lynx Excite has made already”

David Kolbusz, Creative Director, BBH, said: “We wanted to make an ad that built on the success of the first campaign but was unique in its own right. There seemed to be something interesting about telling a love story between a mortal and an ethereal being. So we did.” 

On Saturday 1st October BBH and Audi UK will launch a £3 million campaign to promote the stylish new A6 Avant. The A6 Avant is built using Audi ultra-lightweight technology, which is reflected in the new, fresh approach to the campaign.

The animated film, ‘Hummingbird’, has been directed by Oscar-nominated Daniel Barber with post production and animation by Tom Bussell at the Mill. The film features a beautiful, agile hummingbird like no other. Flying nimbly through a surreal landscape populated with trees, flowers and fauna made from petrol pumps, road signs and traffic cones, the metal-framed bird boasts design elements that echo the A6 Avant – right down to its breast, which replicates the distinctive Audi grille. The Audi hummingbird is a perfect metaphor for the A6 Avant’s new ultra-lightweight construction, which offers drivers a more agile and efficient performance.

The hummingbird mischievously glides through its world to the strains of Johann Strauss’s ‘Open Road, Open Sky’, sung by legendary American baritone and automobile lover John Charles Thomas.

The ad’s director, Daniel Barber, was nominated for an Oscar at the 2008 Academy Awards for his short film The Tonto Woman. He finished his first feature film – Harry Brown, starring Michael Caine – in 2010.

The campaign will break on Saturday morning during ITV1’s coverage of the Rugby World Cup. The 30 and 60 second TV ads will be supported by press, print and radio campaigns, as well as a presence on the Daily Telegraph’s iPad app.

Media planning and buying for the campaign has been handled by Mediacom. All post production and animation was by The Mill, while sound design was by The Factory.

This is the first major campaign to be spearheaded by Audi UK’s new head of marketing, Dominic Chambers, who joined the company in July this year. Chambers comments: “The ad is a departure from all previous campaigns. The hummingbird brilliantly captures the ultra-lightweight A6 Avant’s grace, beauty and quiet power. The animation is entertaining and enchanting, and effortlessly gets over the key message that the lighter you are, the more agile you become.”

Kevin Stark, Creative Director at BBH comments: “The new A6 Avant is a unique aluminium and steel, lightweight construction. We wanted to show that the car was light, fuel efficient but manoeuvrable and fun to drive. The bird needed to look as if it had been designed by Audi engineers, so we added details like it's eyes echoing the distinctive LED's of an Audi.
We worked with Daniel Barber and Tom Bussell at the Mill to create the creature and design a fantastical road trip for it to negotiate. The music choice of a Strauss operetta adds a more human and off-beat approach for the premium car brand.” 

Keith Williams, British Airways’ CEO, said: “This is a very important week in British Airways’ history. We have come through difficult times as a stronger, leaner organisation and now we’re investing more than £5 billion over the next five years in improving what we offer to our customers. Our new campaign is a symbol of our confidence and uses our coat of arms and its motto, To Fly. To Serve. This phrase has real meaning and resonance for today. It describes the purpose of British Airways. It encapsulates our expertise for flying and our commitment to customer service. It underlines how we are putting the customer at the heart of everything we do.”

Frank van der Post, British Airways’ managing director, brands and customer experience, said: “This campaign has real substance. Not only are we investing heavily in tangible improvements to the customer experience, earlier this year we launched an internal programme to engage with our staff. We’re working with our cabin crew, listening to their views and giving them tools, such as iPads, to enable them to deliver even better service. The technology teams are working to deliver more customer-friendly improvements to our website and apps. The airport team is developing more services for premium customers. The catering team is revamping the menus and the wines. All these changes are being delivered now and we have even more plans for the future. The whole airline is delivering on our promise, To Fly. To Serve.”

In a first for British Airways the 90-second ad, developed by the airline’s retained agency, BBH, will premiere on British Airways’ Facebook site: www.facebook.com/britishairways at 11am on September 21. This follows an online ‘teaser’ campaign over recent weeks, which culminates with the TV version on September 19, 20 and 21 on Channel 4.

The advert, which features thirteen British Airways staff, showcases British Airways’ dedication to flying since the first aviators took to the skies in the 1920s. A succession of pilots “who skimmed the edge of space, the edge of heaven, the edge of dreams” are shown through the ages until the British Airways of today. The advert finishes with the endline: To Fly. To Serve. – the airline’s motto from its coat of arms, which is stitched into the lining of every BA uniform.

This is the first time the airline has used social media to premiere an advert. Its television debut will take place on Channel 4 during Grand Designs’ first advert break. It will almost simultaneously run on E4, More4, Film 4 and 4OD. This will be followed by slots in programmes such as Xfactor, Downton Abbey, the Rugby World Cup and UEFA Champions League. Slots will include a 90 second launch and then 60 second breaks. Media has been bought and planned by Zenith Optimedia.

The TV advert will run alongside a national print campaign introducing To Fly. To Serve. The airline’s ability to handle precious cargo is highlighted using images of an orang-utan and a human heart. Another focuses on the fact that British Airways engineers have an average of 20 years experience each and there’s a new apprentice programme under way. The final execution focuses on the level of medical training that BA gives to their staff including how to ensure a safe birth in the air. The campaign will be seen at Heathrow and Gatwick in British Airways long term holding sites and also 96 and 48 sheet outdoor and digital sites.

BBH also developed a number of films for use with online communities. These include a teaser ad which was first viewed on September 5, various edits of the advert aimed at the flying enthusiast, fashion and advertising/CGI communities, as well as a ‘making of’ film.

British Airways’ in-house social media team have worked with BBH to seed the content to relevant audiences. BEING London created the Facebook hub, digital assets and Youtube design.

Abigail Comber, British Airways’ head of brand engagement, said: “People don’t just buy what you are, they buy who you are. It is this that drives the link between great service brands and their customers. We believe that “To Fly. To Serve.” will resonate with viewers, our customers and our staff and will reignite real pride in the British Airways brand.”

Nigel Bogle, Chairman of BBH, said: “We want to redefine what air travel should be all about with this campaign, sharing BA’s passion for flying and reconfirming its unsurpassed brilliance at what it does. To Fly. To Serve is the embodiment of that promise.”

The coat of arms has also been carefully redesigned and updated for use today by British Airways’ design management team, and design agency, Forpeople. 

The new campaign dramatises the role Weetabix can play in setting people up for a busy day; a promise which is backed up by a brand new pack design featuring the brand’s slow release energy credentials.

Focused on the gentle rivalries that exist in all households, a series of 60' and 30' TV commercials have been created featuring a typical British family’s light-hearted debate over who has the busiest day. Created by ad agency BBH, each execution signs off with the end-line ”Weetabix. Fuel for Big Days” and will run nationally over the next few months.

Supporting the TV will be a series of nationwide radio ads, smartphone initiatives, social media and YouTube activity.

Weetabix is the brand leader in the £1.5 billion UK cereal category with household penetration at 33 per cent* and a market share of 7.8 per cent. The cereal is eaten regularly by 8.3 million consumers with 890 million bowls consumed each year.*

“Weetabix is the No.1 cereal brand in the UK and has been a great British icon for the past 80 years. However, it stands for different things for many consumers and we embarked on a key project to find that one defining piece of insight which differentiates the brand within the cereals category," said Adrian Mooney, Weetabix Head of Marketing.http://www.google.com/cse?cx=partner-pub-9300639326172081%3A5191442144&ie=UTF-8&sa=Search&q=adforum&hl=en

"At the heart of our new proposition is the fundamental truth that for most people, life is getting busier and more demanding. In research we found that in the course of a week 3-4 days will be busier than others. Consumers said to us that a big day ahead could mean a maths test, a long drive, making a presentation at work or simply ferrying the kids between activities.

"The new campaign is designed to tap into that truth and the need that all people from babies to senior citizens have for sustained energy to get them through their big day without faltering.”

Two Weetabix biscuits with 125ml of semi-skimmed milk has a Glycaemic Index of 47, making it a low GI food. Low GI foods release their energy slowly and help keep you fuller for longer.

"We want Weetabix to own that 'Big Day' moment," said Mooney. "Our aim is for Weetabix to be front of mind for consumers when they think about preparing for their busy day."

The light-hearted ads feature a family seated around a breakfast table. Each family member contemplates the busy day that lies ahead in a series of flash forward sequences. Dad, Mum, Son and toddler all seek to outdo the others as they tuck into their bowls of Weetabix.

A vibrant new design, developed by Springetts, is going into store now to coincide with the new campaign. The front of pack has been modernised and now features a prominent 'slow release energy' motif. This is explained in more detail on the back of pack under the line ‘fuel your day’.

Radio ads will run later in the year and a digital campaign will run in support of PR and other marketing activities.

"Weetabix is the backbone of British family life," said Mooney. "The brand stands for simplicity, honesty and wholesomeness and it's as good today as it always has been. We believe this new campaign will help to drive frequency and enhance our position as the nation's favourite breakfast cereal."

Dominic Goldman, Creative Director, BBH comments: "The fast pace of modern life can be exhausting; and yet it's typically English to wear your busy day like a badge of honour. We leveraged this insight and created a game of oneupmanship centred around the breakfast table, where a family compares notes whilst fuelling up with Weetabix to prepare themselves for the big day ahead."

The Slow the Pace campaign is rooted in the idea that Kronenbourg 1664 is a beer that deserves to be savoured slowly. The new advert is the second in a series of unique musical experiments devised by BBH in which artists are commissioned to re-write and record a slowed down, chilled out version of one of their most famous fast tracks. The first ad in the series launched in October last year and starred iconic rock band Motörhead performing a slowed down version of their signature  track, ‘Ace of Spades’.

The new advert will debut as a specially extended 2-minute execution in ITV’s live broadcast coverage of  England’s Euro 2012 Football Championships qualifier against Switzerland, before appearing in shorter 60” and 30” formats. Set in an intimate and relaxed French bar, we see Madness’ frontman Suggs casually leaning over a table, singing the lyrics to ‘Baggy Trousers’ at a much slower pace than we would expect. A band member is gently playing along on the piano, whilst another joins in with an accordion and someone else strums his bass guitar. In a subtle nod to the band’s manic personality their saxophonist, who is seated at another table, is then slowly lifted from his chair by a wire attached to the ceiling fan above him. The other patrons in the bar are seemingly unaffected by the goings on and continue to savour their cool pints of Kronenbourg 1664 in the relaxed, slow atmosphere. 

The short documentary film charts the the process of the band re-writing the track in the studio. All film assets will be housed on http://www.youtube.com/kronenbourg1664. The new ‘Baggy Trousers’ will be available on iTunes from June 6 and  a free sample version can be downloaded at www.k1664.co.uk or http://www.facebook.com/Kronenbourg1664.

Bruce Reinders, Brands Director –Premium Lagers at Heineken UK said: “ The innovative concept behind Kronenbourg 1664’s Slow the Pace campaign has attracted significant acclaim and consumer interest with  20,000 downloads of the Kronenbourg 1664-inspired version of  Motorhead’s classic track being snapped up in a matter of days of the campaign launch.Our collaboration with Madness has created an equally powerful production which captures perfectly the brand’s  provenance as a premium quality French beer that deserves to be savoured slowly.”    

Matt Doman and Ian Heartfield, Creative Directors at BBH, said: “For the second ad in the campaign we wanted a band that had a visual element, a theatrical side to their performance, so that we could slow things down visually as well as musically.  Madness fitted the brief perfectly.”

The incredible feats of physical and mechanical endurance behind Audi’s decade-long dominance of the world-famous Le Mans 24-hour race have been brought grittily to life in a spectacular film that will also be notable as the first ever 3D advertisement for Audi UK.

Part of a new multi-million-pound campaign, the two and half minute film will be shown in traditional 2D and 3D formats. It will be intriguingly entitled “A Day in the Life of an Audi Driver”, and will premiere on Saturday 28May immediately before the kick-off during ITV’s live coverage of the Champions League Final between the Audi-sponsored clubs Manchester United and Barcelona at Wembley as well as in 3D on Sky’s live coverage. It will subsequently feature in cinemas nationwide alongside the final “Harry Potter” film. Collective audiences will amount to at least 20 million viewers.

“Le Mans is the biggest endurance test in motorsport and Audi is proud to be the dominant force in the race,“ says Eve Tyers, National Communications Manager for Audi UK. “Our success has showcased Audi’s cutting-edge technology both in terms of performance and reliability, and this film – our first-ever about Le Mans – shows the human side of what it is like to take part in the race and the strength of the Audi teamwork that has brought such great success over the past decade.“

The film marks the first time that Audi has used a spokesperson in its promotional campaigns and is narrated by two-time Le Mans winner Allan McNish. He explains how Audi’s dedication to perfection, encapsulated in the brand’s philosophy of “Vorsprung durch Technik” (advancement through technology), exceptional planning, team work and the driver’s remarkable skill and physical prowess have helped the German manufacturer win the 24 Heures du Mans race nine times in the last 11 years.

In the film, McNish explains how his driving expertise, allied to the trust which the whole racing team has in each other, has helped them to eliminate luck and become the dominant players in the race. His monologue is brought vividly to life by a striking combination of live action and animation, fusing traditional hand-drawn black-and-white illustrations with cutting-edge ‘stereoscopic’ 3D technology. The film features the striking new Audi R18 Le Mans racing cars, numbered 1, 2 and 3 in recognition of the Audi ‘podium sweep’ at Le Mans in 2010.

The film will be shown in 3D cinemas, in traditional 2D cinemas and in high-profile TV slots for the rest of 2011, and will also be available to download from the audi.co.uk website or the Audi channel on YouTube. It will also be augmented with a print campaign, as well as a special supplement in the Sunday Times “24”, which tells 24 stories of Audi’s famous feats of performance and technological innovation at Le Mans. Audi is also producing a special app for iPads, iPhones and other smartphones.

The campaign was created by advertising agency BBH for Audi UK by creative Directors Kevin Stark and Nick Kidney. The film was directed by Chris Hemming of Passion Pictures, with illustrations by Tim Marrs. Media planners were Mediacom. 

MATALAN AND BBH LAUNCH SUMMER TV CAMPAIGN

“FOREVER SUMMER” IS SECOND AD IN NEW BRAND CAMPAIGN

On 25th May BBH and Matalan will launch the second television advert in the current brand campaign. Based on the idea of ‘Feel Good Fashion’, the new ad, “Forever Summer”, follows the release of “Forever Spring”, which launched in April this year.

“Forever Summer” showcases Matalan's Summer collection and uses a film technique that turns a pool party into a never-ending catwalk. The aim was to create a stand-out film that was different from the Spring campaign, yet still felt in the same family and was recognisable as a Matalan advert.

The ad captures a slow motion, 360-degree view of a pool party, where people are having fun in picturesque surroundings. With the camera continuously rotating forward and back, we see people having a barbecue, diving in the pool and splashing each other. A dog leaps backwards from the water and a drink sprays back into its can; it’s as if the film is rewinding, but the camera isn’t.

The film was directed by Scott Lyon from Outsider Films. The music was by Cut Copy, arranged by Owen Griffiths at Jungle.

Media planning and buying for the campaign has been handled by Feather Brooksbank.

“Matalan liberates its customers to feel fantastic about what they are buying and that is what we want to capture in the advertising. The feeling of liberation, the joy and the pleasure is what is seen in the advertising. It’s something that is really important and that’s what the idea of ‘Feel Good Fashion’ is all about,” said Jonathan Bottomley, Head of Strategy at BBH.

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BBH London and AUDI AG are launching a new global television and print advertising campaign for the Audi A1. The campaign launches in Germany on 20th May, and will roll-out across other European markets including France and Italy in the coming weeks. A1 is BBH’s third campaign for AUDI AG in the past 2 years having already completed campaigns on for the Audi A7 Sportback and the new Audi A6.

Lothar Korn, Head of Marketing Communications, AUDI AG, comments: “We compressed Vorsprung durch Technick to create the new A1” And: “The A1 is the smallest car in our product range and the first real premium offer in the small car segment.” Michael Finke, Head of international Advertising at AUDI AG continues: “It’s a compact, city-friendly three-door premium hatchback and delivers all the quality, design and engineering you get in every other bigger Audi.”

The new commercial communicates the benefits of the A1 by showing off the ‘big car’ details and technology within the small car segment. We see a rock star playing his electric guitar using the mammoth Bose speaker, oversized air vents holding a parachuting woman in the air, and a group of people viewing its high tech Google Earth navigation system as a cinema screen. The end line reads: “Small car. Big on Audi.”.

The film was shot by Sam Brown; the multi award-winning director who is as famous for his music videos as his commercials, having worked with artists such as Jay-Z, Adele and the Foo-Fighters. He is also the man behind 2010’s acclaimed Audi ‘Beauty and the Beasts’ commercial, again by BBH.

The new A1 campaign also includes six print executions that are based on the same idea as the TV commercial.

BBH London has been the advertising agency of record for Audi UK since 1982.

Charlie Rudd, Managing Director, BBH London, said: “We're delighted with the new A1 campaign and proud to have our work for Audi now also running across Europe.”.

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