Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Advertising / Full Service / Integrated

Agency Philosophy & Competitive Advantages

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Network Description

BBH is not a typical agency network. We have deliberately limited ourselves to offices in six key regional centres -London for Europe, New York for North America, Singapore and Shanghai for Asia Pacific, Sao Paulo for Latin America and Mumbai for India. These five regional hubs can work independently or collectively, depending on the needs of the individual client. Our six-office structure allows us to focus on consumer similarities, operational efficiencies and the development of international or pan regional communication solutions for brands. Our priority is the creation of big ideas for brands; ideas that successfully engage, cross borders and unite consumers. Central to this model is the idea of operational flexibility.

Trade Organizations

Marketing Society (United Kingdom)
Institute of Practitioners in Advertising (United Kingdom)
Account Planning Group (United Kingdom)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
AkzoNobel	Dulux	Paints, Wood Protectors, Paint Brushes, Adhesives
Alpen	Alpen	Food		2011
Google	Google	Search Engines
Guardian Media Group	The Guardian	Newspapers, Magazines, Books	Television Print	2012
Matalan	Matalan	Apparel, Fashion & Footwear	Television
Old el Paso	Old el Paso	Fresh Food		2012
RAC plc	RAC	Others	Television	2012
Unilever	Dove Men	Hygiene & Personal Care Products		2012
Virgin Media	Virgin Media	Media, Publishing & Production	Television Internet Ad / Banner Web Film / Viral	2011
Waitrose	Waitrose	Food
Weetabix	Weetabix	Breakfast Cereals
Wolsey	Wolsey	Men's Clothing
Yeo Valley	Yeo Valley	Yogurt	Television	2010
Barclays	Barclays Bank, The Woolwich	Banking, Finance, Law & Insurance		2001
Barnardo's	Barnardo's	Charities, Foundations, Volunteers		1998
British Airways	British Airways	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises		2005
Britvic Soft Drinks Limited	J2O, Tango	Non-Alcoholic		2008
Britvic Soft Drinks Limited	Robinsons	Soft Drinks, Tonics		2003
COI Communications	The Home Office	Government & Other Authorities		2005
Diageo	Gordon's	Spirits, Fortified Wines		2000
Diageo	Johnnie Walker	Spirits, Fortified Wines		1999
Diageo	Johnnie Walker, Baileys	Alcoholic		2003
Perfetti Van Melle	Frisk, Perfetti, Mentos	Chocolate, Bars, Candies, Chewing-Gum		2002
St John Ambulance	St John Ambulance	Charities, Foundations, Volunteers		2008
Unilever	Axe, Lynx	Toiletries		1995
Unilever	Lynx	Toiletries		1995
Unilever	Omo, Persil	Cleaning Products, Soaps, Detergents		2005
Unilever	Surf, Dero	Cleaning Products, Soaps, Detergents		2003
Volkswagen	Audi	Automotive		1990
Yum!	KFC	Restaurants & Fast Food		2002