Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: [email protected]
Marmite Snacks - “Yukyum 2”
Unilever
| Title | Yukyum 2 |
| Tagline | You'll either love them or you'll hate them |
| Agency | Adam & Eve DDB |
| Advertiser | Unilever |
| Brand | Marmite Snacks |
| Product Category | Cocktail Snacks |
| Campaign Name | Marmite Snacks Love Hate |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | September 2, 2008 |
| Media Type | Magazine |
| Awards | Epica, 2008 (Epica d'Or) for Epica, 2008 (Gold) for Food |
| Art Director | Noah Regan |
| Art Director | Graeme Hall |
| Copywriter | Graeme Hall |
| Copywriter | Noah Regan |
| Account Planner | Georgia Challis |
| Account Manager | Jon Busk |
| Account Manager | Simon Alexander |
| Account Manager | George Roberts |
| Photographer | Andy Grimshaw |
| Illustrator | Al Murphy |
Story
‘Yukyum’ has someone either enjoying or hating a cheddar bite
Concept
It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.