Marmite Snacks - “Yukyum 2”
|Tagline||You'll either love them or you'll hate them|
|Agency||Adam & Eve DDB|
|Product Category||Cocktail Snacks|
|Campaign Name||Marmite Snacks Love Hate|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||September 2, 2008|
||Epica, 2008 (Epica d'Or) for |
Epica, 2008 (Gold) for Food
‘Yukyum’ has someone either enjoying or hating a cheddar bite
It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate.
Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.