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TitleTrashcupboard 2
Campaign Marmite Snacks Love Hate
Advertiser Unilever
Brand Marmite Snacks
Date of First Broadcast/Publication
Business Sector Cocktail Snacks
Tagline You'll either love them or you'll hate them
Story The range execution, ‘Trashcupboard’, features either a cupboard or a bin full of the products.
Philosophy It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate.

Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Media Type Magazine
Art Director
Art Director
Account Planner
Account Manager
Account Manager
Account Manager

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