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adam&eveDDB Creative Work

Title "Driving Test"
Agency adam&eveDDB
Production Company Partizan London
Campaign Volkswagen Passat Launch 2001
Advertiser Volkswagen
Brand Volkswagen
Product Passat
Business Sector Full Size & DeLuxe Cars
Philosophy The Road to Purchase

This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Tagline The beautifully crafted new Passat. You'll want to keep it that way.
Media Type Television
Length40 seconds
Market United Kingdom
Executive Creative Director Mr. John Webster
Creative Director Mr. Ewan Paterson
Creative Director Mr. Rob Jack
Creative Director Mr. Chris Barraclough
Creative Director Mr. Sam Ball
Creative Director Mr. Dave Bedwood
Art Director Mr. Ewan Paterson
Art Director Mr. Rob Jack
Art Director Mr. Phil Bucknell
Art Director Mr. Dan MacDonald
Art Director Cosmo Sarson
Art Director Mr. James Jakob
Copywriter Mr. Ewan Paterson
Copywriter Mr. Rob Jack
Director Mr. Rocky Morton
Producer Mr. James Tomkinson
Cameraman Mr. Alex Melman
Lighting Director / Lighting Mr. Alex Melman
Account Director Mr. Jon King
Media Director Mr. Steve Edwards
Strategic Planner Mr. James Hillhouse
Agency Producer Mr. Howard Spivey
Editor Mr. Rick Russell
Advertising Manager Mr. Andrew Coombe

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