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adam&eveDDB Creative Work

TitleSafari Park
Agency
Production Company
Campaign Volkswagen Passat Launch 2001
Advertiser Volkswagen
Brand Volkswagen
Product Passat
Business Sector Cars
LanguageEnglish
Tagline The beautifully crafted new Passat. You'll want to keep it that way.
Philosophy The Road to Purchase

This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Media Type Television
Length
Market United Kingdom
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Director
Account Director
Media Director
Strategic Planner
Agency Producer
Advertising Manager

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