Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: info@adamandevelondon.com
Volkswagen - “Safari Park”
Volkswagen| Title | Safari Park |
| Tagline | The beautifully crafted new Passat. You'll want to keep it that way. |
| Agency | Adam & Eve DDB |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Product Name | Passat |
| Product Category | Cars |
| Campaign Name | Volkswagen Passat Launch 2001 |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Television |
| Length | 30 Seconds |
| Awards | IPA Effectiveness Awards, 2002 (Effectiveness Agency of the Year >£100m) for IPA Effectiveness Awards, 2002 (Silver) for The One Show, 2001 (Bronze) for Consumer TV: Varying Lengths (Campaign) |
| Creative Director | Ewan Paterson |
| Creative Director | Rob Jack |
| Creative Director | Chris Barraclough |
| Creative Director | Sam Ball |
| Creative Director | Dave Bedwood |
| Art Director | Ewan Paterson |
| Art Director | Rob Jack |
| Art Director | Phil Bucknell |
| Art Director | Dan MacDonald |
| Art Director | Cosmo Sarson |
| Art Director | James Jakob |
| Copywriter | Ewan Paterson |
| Copywriter | Rob Jack |
| Director | Rocky Morton |
| Account Director | Jon King |
| Media Director | Steve Edwards |
| Strategic Planner | James Hillhouse |
| Agency Producer | Howard Spivey |
| Advertising Manager | Andrew Coombe |
| Production Company | Partizan |
Concept
The Road to Purchase
This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.