adam&eveDDB London, United Kingdom Advertising / Full Service / Integrated


adam&eveDDB Creative Work

Title "Dustbin"
Agency adam&eveDDB
Campaign Repackaging Goodness
Advertiser Rank Hovis McDougall Limited
Brand Hovis
Product Bread
Business Sector Biscuits, Bread, Crispbread
Philosophy This case demonstrates how the re-launch of Hovis resulted in massively increased profits. The re-launch included radical new advertising and packaging based on the core brand value of 'everyday goodness'. They drove demand to such and extent that Hovis was able to increase volume at the same time as increasing price - totally counterintuitive. Hovis was the fastest growing non-alcoholic grocery brand over the last year (+26%). And both the advertising and packaging paid for themselves and more.
Tagline Get something good inside.
Media Type Television
Length30 seconds
Market United Kingdom
Production Company Studio AKA
Creative Director Mr. John Webster
Creative Director Mr. Garrick Hamm
Account Planner Ms. Vicki Holgate
Advertising Manager Ms. Paula Moss

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