Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: [email protected]
Volkswagen - “Demon Baby”
Volkswagen| Title | Demon Baby |
| Agency | Adam & Eve DDB |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Product Name | Lupo |
| Product Category | Cars |
| Campaign Name | Volkswagen Brand 1995-2001 |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Television |
| Length | 60 Seconds |
| Awards | IPA Effectiveness Awards, 2002 (Effectiveness Agency of the Year >£100m) for IPA Effectiveness Awards, 2002 (Best Consistency) for IPA Effectiveness Awards, 2002 (Silver) for D&AD Awards / Yellow Pencil, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Soun Design D&AD Awards / Yellow Pencil, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Cinematography D&AD Awards / Yellow Pencil, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Use of Music D&AD Awards / Yellow Pencil, 2002 (Silver Nomination) for TV & Cinema Advertising Crafts: Direction |
| Creative Director | Jeremy Craigen |
| Creative Director | Ewan Patterson |
| Creative Director | Chris Barraclough |
| Creative Director | Sam Ball |
| Creative Director | Dave Bedwood |
| Account Planner | Hannah Wren |
| Advertising Manager | Andrew Coombe |
| Advertising Manager | Rod McLeod |
Concept
The Road to Purchase
This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK
This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK