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adam&eveDDB Creative Work

TitleDemon Baby
Campaign Volkswagen Brand 1995-2001
Advertiser Volkswagen
Brand Volkswagen
Product Lupo
Business Sector Cars
Philosophy The Road to Purchase
This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK
Media Type Television
Market United Kingdom
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Account Planner
Advertising Manager
Advertising Manager

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