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adam&eveDDB Creative Work

Title "Demon Baby"
Agency adam&eveDDB
Campaign Volkswagen Brand 1995-2001
Advertiser Volkswagen
Brand Volkswagen
Product Lupo
Business Sector Cars
Philosophy The Road to Purchase
This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK
Media Type Television
Length60 seconds
Market United Kingdom
Creative Director Mr. Jeremy Craigen
Creative Director Mr. Ewan Patterson
Creative Director Mr. Chris Barraclough
Creative Director Mr. Sam Ball
Creative Director Mr. Dave Bedwood
Account Planner Ms. Hannah Wren
Advertising Manager Mr. Andrew Coombe
Advertising Manager Mr. Rod McLeod

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