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adam&eveDDB Creative Work

TitleFrom Bland To Brand
Agency
Production Company
Campaign The White Stuff
Advertiser The Dairy Council
Brand Milk
Product Milk
Business Sector Milk & Milk Based
LanguageEnglish
Philosophy From Bland to Brand; how The Dairy Council showed it was made of The White Stuff

“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
Media Type Television
Length
Market United Kingdom
Creative Director
Art Director
Art Director
Art Director
Art Director
Creative Team
Creative Team
Creative Team
Creative Team
Copywriter
Copywriter
Copywriter
Copywriter
Director
Account Planner
Advertising Manager

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