Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: info@adamandevelondon.com
Milk - “From Bland To Brand”
The Dairy Council| Title | From Bland To Brand |
| Agency | Adam & Eve DDB |
| Advertiser | The Dairy Council |
| Brand | Milk |
| Product Name | Milk |
| Product Category | Milk & Milk Based |
| Campaign Name | The White Stuff |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Television |
| Length | 10 Seconds |
| Awards | IPA Effectiveness Awards, 2002 (Effectiveness Agency of the Year >£100m) for IPA Effectiveness Awards, 2002 (Silver) for |
| Creative Director | Larry Barker |
| Art Director | Ted Heath |
| Art Director | Paul Angus |
| Art Director | Tim Charlesworth |
| Art Director | Mike Kaplan |
| Creative Team | Ted Heath |
| Creative Team | Paul Angus |
| Creative Team | Tim Charlesworth |
| Creative Team | Mike Kaplan |
| Copywriter | Ted Heath |
| Copywriter | Paul Angus |
| Copywriter | Tim Charlesworth |
| Copywriter | Mike Kaplan |
| Director | Olie Reed |
| Account Planner | Andrew Perkins |
| Advertising Manager | Andrew Owens |
| Production Company | Passion Pictures |
Concept
From Bland to Brand; how The Dairy Council showed it was made of The White Stuff
“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.