adam&eveDDB London, United Kingdom Advertising / Full Service / Integrated

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adam&eveDDB Creative Work

Title "From Bland To Brand"
Agency adam&eveDDB
Campaign The White Stuff
Advertiser The Dairy Council
Brand Milk
Product Milk
Business Sector Milk & Milk Based
LanguageEnglish
Philosophy From Bland to Brand; how The Dairy Council showed it was made of The White Stuff

“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
Media Type Television
Length10 seconds
Market United Kingdom
Production Company Passion Pictures
Creative Director Mr. Larry Barker
Art Director Mr. Ted Heath
Art Director Mr. Paul Angus
Art Director Mr. Tim Charlesworth
Art Director Mr. Mike Kaplan
Creative Team Mr. Ted Heath
Creative Team Mr. Paul Angus
Creative Team Mr. Tim Charlesworth
Creative Team Mr. Mike Kaplan
Copywriter Mr. Ted Heath
Copywriter Mr. Paul Angus
Copywriter Mr. Tim Charlesworth
Copywriter Mr. Mike Kaplan
Director Olie Reed
Account Planner Mr. Andrew Perkins
Advertising Manager Mr. Andrew Owens

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