Budweiser - “Whassup”
Anheuser-Busch Companies, Inc.
|Agency||Adam & Eve DDB|
|Advertiser||Anheuser-Busch Companies, Inc.|
|Product Category||Beers, Ciders, Lagers|
|Campaign Name||Frogs, Frogs & Lizards, Whassup|
|Country of Production||United Kingdom|
||IPA Effectiveness Awards, 2002 (Effectiveness Agency of the Year >£100m) for |
IPA Effectiveness Awards, 2002 (Silver) for
|Group Creative Director
||C&C-Storm Films |
Frogs, Lizards, Whassup? Marketing share that’s what.
This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup?