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adam&eveDDB Creative Work

Title "Whassup"
Agency adam&eveDDB
Campaign Frogs, Frogs & Lizards, Whassup
Advertiser Anheuser-Busch Companies, Inc.
Brand Budweiser
Business Sector Beers, Ciders, Lagers
LanguageEnglish
Philosophy

Frogs, Lizards, Whassup? Marketing share that’s what.
This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup?

Media Type Television
Length60 seconds
Market United Kingdom
Production Company C&C-Storm Films
Art Director Mr. Chuck Taylor
Art Director Mr. Justin Reardon
Group Creative Director Mr. Don Pogany
Copywriter Mr. Vinny Warren
Director Mr. Charles Stone
Advertising Manager Mr. Randall Blackford

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