Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
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Budweiser - “Whassup”
Anheuser-Busch Companies, Inc.| Title | Whassup |
| Agency | Adam & Eve DDB |
| Advertiser | Anheuser-Busch Companies, Inc. |
| Brand | Budweiser |
| Product Category | Beers, Ciders, Lagers |
| Campaign Name | Frogs, Frogs & Lizards, Whassup |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Television |
| Length | 60 Seconds |
| Awards | IPA Effectiveness Awards, 2002 (Effectiveness Agency of the Year >£100m) for IPA Effectiveness Awards, 2002 (Silver) for |
| Art Director | Chuck Taylor |
| Art Director | Justin Reardon |
| Group Creative Director | Don Pogany |
| Copywriter | Vinny Warren |
| Director | Charles Stone |
| Advertising Manager | Randall Blackford |
| Production Company | C&C-Storm Films |
Concept
Frogs, Lizards, Whassup? Marketing share that’s what.
This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup?