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TitleWhassup
Agency
Campaign Frogs, Frogs & Lizards, Whassup
Advertiser Anheuser-Busch Companies, Inc.
Brand Budweiser
Business Sector Beers, Ciders, Lagers
LanguageEnglish
Philosophy

Frogs, Lizards, Whassup? Marketing share that’s what.
This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup?

Media Type Television
Length
Market United Kingdom
Production Company C&C-Storm Films
Art Director
Art Director
Group Creative Director
Copywriter
Director
Advertising Manager

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