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adam&eveDDB Creative Work

Title "Lion"
Agency adam&eveDDB
Campaign New Polo
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2/2002
Product New Polo
Business Sector Cars
Problem To launch the New Polo
Story The New Polo makes the driver feel so tough that he has the confidence to park his car amongst bikers (who are renowned for being hard and tough). Not the sort of people you’d park with ordinarily.
Tagline The Tough New Polo .Careful It Doesn't Go To Your Head’
Media Type Print
Market United Kingdom

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