Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: [email protected]
Volkswagen - “Lion”
Volkswagen
| Title | Lion |
| Tagline | The Tough New Polo .Careful It Doesn't Go To Your Head’ |
| Agency | Adam & Eve DDB |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Product Name | New Polo |
| Product Category | Cars |
| Campaign Name | New Polo |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | February 2, 2002 |
| Media Type | |
| Awards | EURO EFFIES / EACA Euro Effies, 2003 (Finalist) for |
Story
The New Polo makes the driver feel so tough that he has the confidence to park his car amongst bikers (who are renowned for being hard and tough). Not the sort of people you’d park with ordinarily.
Problem
To launch the New Polo