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Campaign New Polo
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Product New Polo
Business Sector Cars
Tagline The Tough New Polo .Careful It Doesn't Go To Your Head’
Story The New Polo makes the driver feel so tough that he has the confidence to park his car amongst bikers (who are renowned for being hard and tough). Not the sort of people you’d park with ordinarily.
Problem To launch the New Polo
Media Type Print
Market United Kingdom
Account Director
Advertising Manager
Advertising Manager
Advertising Manager
International Director
Senior International Planner
Head of Marketing Communications
Head of Classical Advertising
Advertising International

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