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adam&eveDDB Creative Work

Title "Biker"
Agency adam&eveDDB
Campaign New Polo
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2/2002
Product New Polo
Business Sector Cars
Problem To launch the New Polo
Story The New Polo makes the driver feel so tough that he has the confidence to park his car amongst bikers (who are renowned for being hard and tough). Not the sort of people you’d park with ordinarily.
Tagline The Tough New Polo .Careful It Doesn't Go To Your Head’
Media Type Print
Market United Kingdom
Account Director Mr. Boris Zolyniak
Advertising Manager Mr. Michael Grosche
Advertising Manager Ms. Martina Berg
Advertising Manager Mr. Achim Glogowski
International Director Mr. Martyn Farmer
Senior International Planner Mr. Jason Lusty
Head of Marketing Communications Mr. Michael Grosche
Head of Classical Advertising Ms. Martina Berg
Advertising International Mr. Achim Glogowski

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