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Volkswagen - "When Harry Met Sally" - adam&eveDDB

  • When Harry Met Sally
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • See Film Differently 2010- VW
Product NameSeeFilmDifferently.com
Product CategoryCorporate Communication
Date of First Broadcast/PublicationOctober 25, 2010
Media TypeCinema
Length60 Seconds
Awards Epica, 2010 (Bronze) for Corporate Image
Production Company Rogue Films
Post Production Prime Focus
Executive Creative Director Jeremy Craigen
Creative Director Jeremy Craigen
Art Director Daniel Seager
Copywriter Steve Hall
Director Will Clark
Producer Madeleine Easton
Account Director Gordon Fisher
Account Planner Georgia Challis
Agency Producer Natalie Powell
Advertising Manager Natalie Lamont
Advertising Manager Kirsten Stagg
Media Planner Louise Pastou

Story

At Katz's Deli in New York's Lower East Side people not only queue up for the pastrami on rye, but also to take a seat at one particular table.

Concept

This year the 'See Film Differently' campaign will focus on celebrating inconic film locations, encouraging fans to view films in an unexpected or 'different' way or as the campaign line tells it: "Turning the camera on location".