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Harvey Nichols - "What Walk of Shame" - adam&eveDDB

  • What Walk of Shame
  • Harvey Nichols
  • Harvey Nichols
  • adam&eveDDB
  • United Kingdom
  • What Walk of Shame
Product CategoryDepartment Stores, Supermarkets
LanguageEnglish
Date of First Broadcast/PublicationDecember 1, 2011
Media TypeWeb Film / Viral
Awards London International Awards - LIA, 2012 (Silver) for Retail
The One Show, 2012 (Bronze Pencil) for Consumer Television / Under $80K Budget Single
The One Show, 2012 (Silver Pencil) for Cinema Advertising / Short Film under :90 - Single
The One Show, 2012 (Silver Pencil) for Cinema Advertising : Short Form - Under :90 - Single
Cannes Lions International Festival of Creativity, 2012 (Silver Lion) for Retail Stores
Cannes Lions International Festival of Creativity, 2012 (Bronze Lion) for Best Production Value
CLIO Awards, 2012 (Gold) for Online
British Arrows, 2012 (Silver Award) for Best 30-59 Second Cinema Commercial
British Arrows, 2012 (Silver Award) for Retail
International ANDY Awards, 2012 (BRONZE) for Fashion Apparel & Accessories
Production Company Outsider
Creative Team Mike Crowe
Creative Team Rob Messeter
Director James Rouse
Production Company Producer Benji Howell
Project Manager Kirsty Petrie
Account Planner Elisabeth Jamot
Agency Producer Maggie Blundell
Agency Producer Chris Styring
Agency Producer Catherine Turgoose
Account Manager Paul Billingsley
Account Manager Charlotte Evans
Advertising Manager Julia Bowe
Advertising Manager Anna Davidson
Advertising Manager Alexa Mullane

Story

A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham's largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our 'hero' girl walking back to her flat doing what looks more like a 'stride of pride'. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high