adam&eveDDB London, United Kingdom Advertising / Full Service / Integrated

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adam&eveDDB Creative Work

Title "What Walk of Shame"
Agency adam&eveDDB
Production Company Outsider
Campaign What Walk of Shame
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 12/2011
Business Sector Department Stores, Supermarkets
LanguageEnglish
Story

A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham’s largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high

Tagline Avoid the Walk of Shame this Season. Harvey Nichols Womenswear
Media Type Web Film / Viral
Creative Team Mr. Mike Crowe
Creative Team Mr. Rob Messeter
Director Mr. James Rouse
Production Company Producer Mr. Benji Howell
Project Manager Ms. Kirsty Petrie
Account Planner Ms. Elisabeth Jamot
Agency Producer Ms. Maggie Blundell
Agency Producer Mr. Chris Styring
Agency Producer Ms. Catherine Turgoose
Account Manager Mr. Paul Billingsley
Account Manager Charlotte Evans
Advertising Manager Ms. Julia Bowe
Advertising Manager Anna Davidson
Advertising Manager Ms. Alexa Mullane

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