Adam & Eve DDB, London
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: info@adamandevelondon.com
Harvey Nichols - “What Walk of Shame”
Harvey Nichols| Title | What Walk of Shame |
| Tagline | Avoid the Walk of Shame this Season. Harvey Nichols Womenswear |
| Agency | Adam & Eve DDB |
| Advertiser | Harvey Nichols |
| Brand | Harvey Nichols |
| Product Category | Department Stores, Supermarkets |
| Campaign Name | What Walk of Shame |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | December 1, 2011 |
| Media Type | Web Film / Viral |
| Awards | London International Awards - LIA, 2012 (Silver) for Retail The One Show, 2012 (Bronze Pencil) for Consumer Television / Under $80K Budget Single The One Show, 2012 (Silver Pencil) for Cinema Advertising / Short Film under :90 - Single The One Show, 2012 (Silver Pencil) for Cinema Advertising : Short Form - Under :90 - Single Cannes Lions International Festival of Creativity, 2012 (Silver Lion) for Retail Stores Cannes Lions International Festival of Creativity, 2012 (Bronze Lion) for Best Production Value CLIO Awards, 2012 (Gold) for Online British Arrows, 2012 (Silver Award) for Best 30-59 Second Cinema Commercial British Arrows, 2012 (Silver Award) for Retail International ANDY Awards, 2012 (BRONZE) for Fashion Apparel & Accessories |
| Creative Team | Mike Crowe |
| Creative Team | Rob Messeter |
| Director | James Rouse |
| Production Company Producer | Benji Howell |
| Project Manager | Kirsty Petrie |
| Account Planner | Elisabeth Jamot |
| Agency Producer | Maggie Blundell |
| Agency Producer | Chris Styring |
| Agency Producer | Catherine Turgoose |
| Account Manager | Paul Billingsley |
| Account Manager | Charlotte Evans |
| Advertising Manager | Julia Bowe |
| Advertising Manager | Anna Davidson |
| Advertising Manager | Alexa Mullane |
| Production Company | Outsider |
Story
A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham's largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our 'hero' girl walking back to her flat doing what looks more like a 'stride of pride'. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high
