Virgin Media - “Keep Up”
Virgin
| Title | Keep Up |
| Tagline | keep up |
| Agency | Adam & Eve DDB |
| Advertiser | Virgin |
| Brand | Virgin Media |
| Product Category | Internet Service Providers |
| Campaign Name | Keep Up |
| Country of Production | United Kingdom |
| Date of First Broadcast/Publication | January 13, 2012 |
| Media Type | Television |
| Creative Director |
Howard Wilmott |
| Creative Director |
Mark Griffiths |
| Creative Director |
Simon Richings |
| Creative Team |
Gary Anderson |
| Creative Team |
Tony Miller |
| Creative Team |
Sam Turk |
| Creative Team |
Paul Robbins |
| Creative Team |
Darren O'Beirne |
| Creative Team |
Neil McGuirk |
| Director |
Seth Gordon |
| Director of Photography |
David Hennings |
| Producer |
Jess Ensor |
| Agency Producer |
Maggie Blundell |
| Actor / Celebrity |
Richard Branson |
| Actor / Celebrity |
Usain Bolt |
| Advertising Manager |
Richard Larcombe |
| Advertising Manager |
Jeff Dodds |
| Advertising Manager |
Nigel Gilbert |
| Executive Strategy Director |
Lucy Jameson |
| Planning Partner |
Dom Boyd |
| Managing Partner |
Xavier Rees |
| Operations Director |
Ali Cooper |
| Media Planner |
Paul Gayfer |
| Media Planner |
Emma Norris |
| Media Planner |
Lauren Needleman |
| Production Company |
Moxie Pictures |
Story
We see Bolt – the fastest man ever to walk the planet – resplendent in running kit and spikes, trying to persuade us that he is, in fact, Sir Richard Branson. In an attempt to convince, he talks to us direct from the Virgin founder's office wearing a Branson-esque blonde goatee beard. Much to Bolt's frustration, his efforts are interrupted by the real Branson, who repeatedly tries to get the usurper out of his office.