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Harvey Nichols - "Sorry, I Spent It On Myself" - adam&eveDDB

  • Sorry, I Spent It On Myself
  • Harvey Nichols
  • Harvey Nichols
  • adam&eveDDB
  • United Kingdom
  • Sorry, I Spent It On Myself
Product CategoryDepartment Stores, Supermarkets
More Information
Date of First Broadcast/PublicationNovember 2013
Media TypeWeb Film / Viral
Length104 Seconds
Awards The APA Show / APA 50, 2014 (2014 APA Collection) for
The One Show, 2014 (Silver Pencil) for Online
The One Show, 2014 (Silver Pencil) for Online
Cannes Lions International Festival of Creativity, 2014 (Grand Prix) for Retail Stores
D&AD Awards / Yellow Pencil, 2014 (Nomination) for Direction for Film Advertising
D&AD Awards / Yellow Pencil, 2014 (Nomination) for Cinema Commercials 61-120 seconds
British Arrows, 2014 (Silver) for Best over 90 second web based film
British Arrows, 2014 (Silver) for Best over 90 second Cinema commercial
British Arrows, 2014 (Silver) for Retail
British Arrows, 2014 (Gold) for Fashion
Advertising Creative Circle Awards, 2014 (silver) for Best Cinema, Single
Media Agency Rocket
Production Company Outsider London
Post Production MPC LDN
Music Publisher SIREN Publishing Ltd
Audio Post Production Factory Studios
Executive Creative Director Ben Tollet
Executive Creative Director Emer Stamp
Executive Creative Director Ben Priest
Art Director Richard Brim
Copywriter Daniel Fisher
Director James Rouse
Production Company Producer Victoria Keenan
Director of Photography Alex Melman
Account Planner Jessica Lovell
Account Manager Kannayo Okolie
Business Director Paul Billingsley
Editor Bill Smedley
Sound Designer Anthony Moore
Music Composer Stuart Hancock
Advertising Manager Julia Bowe
Advertising Manager Anna Davidson
Advertising Manager Alexa Mullane
Design Alex Fairman


The fil shows people's less than enthusiastic reactions to the gifts. As the film progresses, we gradually realise that in each case the impeccably dressed gift-givers appears to have spent rather more time and money on themselves than their nearest and dearest.