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Volkswagen - "Parachute" - adam&eveDDB

  • Parachute
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Value 2014
Product CategoryCars
Date of First Broadcast/PublicationFebruary 15, 2014
Media TypeTelevision & Cinema
Length30 Seconds
Production Company Outsider
Media Agency MediaCom
Post Production MPC LDN
Audio Post Production Factory Sound
Executive Creative Director Jeremy Craigen
Creative Team Rob Messeter
Creative Team Mike Crowe
Director James Rouse
Production Company Producer Richard Packer
Production Company Producer Benjamin Howell
Account Director Jaimie Jennings
Account Planner Dom Boyd
Account Planner Will Grundy
Agency Producer Sophie Smith
Agency Producer Pamie Wikstrom
Business Director Paul Billingsley
Media Planner Katharine Byron
Editing Company Work Post
Advertising Manager Nikki Pates
Advertising Manager Kirsten Stagg
Advertising Manager Rod McLeod
Managing Partner Jonathan Hill


We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded 'You get what you pay for', before closing with the new campaign line 'Well Worth It'