|Title||"Live Colourful 2"|
|Date of First Broadcast/Publication||4/2014|
|Business Sector||Beers, Ciders, Lagers|
Bulmers collaborated with 6 artists who used the colours of the five Bulmers variants to bring the Live Colourful advertising proposition to life. The photographs, paintings and graphic designs they created have been turned into an exciting display of print, Out of Home (OOH) and digital OOH executions which will run nationwide throughout the summer.
The advertisement communicates how Bulmers is the catalyst to colourful, fun nights with friends, showing groups of people enjoying the range of five Bulmers ciders in a variety of urban settings, seemingly oblivious to the stunning multicolour effect Bulmers is having on the cities around them.
|Media Type||Outdoor / Out of Home|
|Managing Director||Mr. Matt Goff|
|Advertising Manager||Jacco van Der Linden|