adam&eveDDB, London Follow Update

  • 12 Bishops Bridge Road Paddington
  • London W2 6AA
  • United Kingdom
  • Phone: (+44) (0)207 258 3979

Bulmers - "Pear" - adam&eveDDB

  • Pear
  • Bulmers
  • Heineken
  • adam&eveDDB
  • United Kingdom
  • Live Colourful
Product CategoryBeers, Ciders, Lagers
Date of First Broadcast/PublicationApril 2014
Media TypePrint
Managing Director Matt Goff
Advertising Manager Jacco van Der Linden

Story

Bulmers collaborated with 6 artists who used the colours of the five Bulmers variants to bring the Live Colourful advertising proposition to life. The photographs, paintings and graphic designs they created have been turned into an exciting display of print, Out of Home (OOH) and digital OOH executions which will run nationwide throughout the summer. 

Concept

The advertisement communicates how Bulmers is the catalyst to colourful, fun nights with friends, showing groups of people enjoying the range of five Bulmers ciders in a variety of urban settings, seemingly oblivious to the stunning multicolour effect Bulmers is having on the cities around them.