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adam&eveDDB Creative Work

Title "Pear"
Agency adam&eveDDB
Campaign Live Colourful
Advertiser Heineken
Brand Bulmers
Date of First Broadcast/Publication 4/2014
Business Sector Beers, Ciders, Lagers
Story

Bulmers collaborated with 6 artists who used the colours of the five Bulmers variants to bring the Live Colourful advertising proposition to life. The photographs, paintings and graphic designs they created have been turned into an exciting display of print, Out of Home (OOH) and digital OOH executions which will run nationwide throughout the summer. 

Philosophy

The advertisement communicates how Bulmers is the catalyst to colourful, fun nights with friends, showing groups of people enjoying the range of five Bulmers ciders in a variety of urban settings, seemingly oblivious to the stunning multicolour effect Bulmers is having on the cities around them. 

Media Type Print
Managing Director Mr. Matt Goff
Advertising Manager Jacco van Der Linden

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