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Volkswagen - "Cage" - adam&eveDDB

  • Cage
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Value 2014
Product CategoryAutomotive
LanguageEnglish
Date of First Broadcast/PublicationFebruary 15, 2014
Media TypeTelevision & Cinema
Length30 Seconds
Awards Cannes Lions International Festival of Creativity, 2014 (Bronze Lion Campaign) for Cars
Managing Partner Jonathan Hill
Get what you pay for. Well Worth It

Story

We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded 'You get what you pay for', before closing with the new campaign line 'Well Worth It'.