adam&eveDDB London, United Kingdom Full Service

adam&eveDDB Creative Work

TitleCage
Agency
Campaign Value 2014
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Automotive
LanguageEnglish
Tagline Get what you pay for. Well Worth It
Story

We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’.

Media Type Television & Cinema
Length
Managing Partner

Other Ads From This Campaign