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Volkswagen - "Cage" - adam&eveDDB

  • Cage
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Value 2014
Product CategoryAutomotive
Date of First Broadcast/PublicationFebruary 15, 2014
Media TypeTelevision & Cinema
Length30 Seconds
Awards Cannes Lions International Festival of Creativity, 2014 (Bronze Lion Campaign) for Cars
Managing Partner Jonathan Hill
Get what you pay for. Well Worth It


We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’.