adam&eveDDB London, United Kingdom Advertising / Full Service / Integrated

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adam&eveDDB Creative Work

Title "Cage"
Agency adam&eveDDB
Campaign Value 2014
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2/2014
Business Sector Automotive
LanguageEnglish
Story

We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’.

Tagline Get what you pay for. Well Worth It
Media Type Television & Cinema
Length30 seconds
Managing Partner Mr. Jonathan Hill

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