adam&eveDDB London, United Kingdom Full Service

adam&eveDDB Creative Work

TitleLoud Colours
Agency
Campaign Fresh / The Guardian Integrated Campaign
Advertiser Guardian Media Group
Brand Guardian
Business Sector Newspapers, Magazines, Books
Philosophy In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time.
Problem Between 1995 and 2001, The Guardian had been losing share in a declining category.
Result As a result, share increased swiftly and dramatically and overall circulation actually grew.
Media Type Radio
Length
Market United Kingdom
Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Photographer
Photographer
Photographer
Typographer
Typographer

Recent Work