adam&eveDDB London, United Kingdom Full Service

adam&eveDDB Creative Work

Title "UHEH?"
Agency adam&eveDDB
Campaign Fresh / The Guardian Integrated Campaign
Advertiser Guardian Media Group
Brand Guardian
Business Sector Newspapers, Magazines, Books
Problem Between 1995 and 2001, The Guardian had been losing share in a declining category.
Philosophy In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time.
Result As a result, share increased swiftly and dramatically and overall circulation actually grew.
Media Type Print
Market United Kingdom
Creative Director Mr. Andrew Fraser
Art Director Mr. Justin Tindall
Art Director Mr. Peter Heyes
Art Director Mr. Leslie Ali
Art Director Mr. Grant Parker
Art Director Mr. Andre Hull
Art Director Mr. Matt Joiner
Art Director Mr. Feargal Balance
Art Director Mr. Steve Yorke
Art Director Ms. Amber Casey
Copywriter Mr. Adam Tucker
Copywriter Mr. Matt Lee
Copywriter Mr. Andrew Fraser
Copywriter Mr. Patrick McClelland
Copywriter Mr. Lee Sunter
Copywriter Mr. Matt Powell-Perry
Copywriter Mr. Dylan Harrison
Copywriter Mr. Lee Boulton
Copywriter Mr. Dan Hubert
Photographer Mr. James Day
Photographer Mr. Wayne Parker
Photographer Mr. Steve Rochford
Typographer Mr. Peter Mould
Typographer Mr. Kevin Clarke

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