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Volkswagen - "Singin' in the Rain" - adam&eveDDB

  • Singin' in the Rain
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Volkswagen British Campaigns
Product NameGolf GTI
Product CategoryCompact & Small Cars
MarketUnited Kingdom
LanguageEnglish
Date of First Broadcast/PublicationJanuary 27, 2005
Media TypeTelevision & Cinema
Length60 Seconds
Awards IPA Effectiveness Awards, 2006 (Gold) for
CLIO Awards, 2006 (Bronze) for Automotive
D&AD Awards / Yellow Pencil, 2006 (Nominee) for TV & Cinema Advertising / TV Commercials 41 - 120 Seconds
International ANDY Awards, 2006 (Silver) for Special Effects
International ANDY Awards, 2006 (Bronze) for Automotive
Advertising Creative Circle Awards, 2006 (Bronze) for Best Use of Music
Advertising Creative Circle Awards, 2006 (Silver) for Best Use of Famous Personality
Advertising Creative Circle Awards, 2006 (Silver) for Best Idea in 60 Seconds or Over
British Arrows, 2006 (Silver) for Best 60 seconds or less
British Arrows, 2006 (Silver) for Commercials shown in cinema and on TV
British Arrows, 2006 (Silver) for Cars
Cristal Festival, 2005 (Cristal) for Car, auto products and services (Europe)
Eurobest, 2005 (Eurobest Gold) for Cars
British Arrows Craft, 2005 (Shortlist) for Production Design
The APA Show / APA 50, 2005 () for
Cannes Lions International Festival of Creativity, 2005 (Bronze Lion) for Cars
Production Company Stinkdigital
Editing Company Marshall Street Editors
Special Effects / VFX MPC
Music Mint Royale
Recording Studio Mad Planet
Creative Director Jeremy Craigen
Art Director Steven Jones
Copywriter Martin Loraine
Director NE-O
Cinematography Patrick Duroux
Producer Blake Powell
Agency Producer Richard Chambers
Account Manager Matt Ross
Editor Tim Thornton-Allen
Special Effects / VFX Alex Lovejoy
Special Effects / VFX Christophe Damiano
Actor / Celebrity Gene Kelly
The new Golf GTI. The original, updated.

Story

A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.

Concept

Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.

Problem

Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.

Result

Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.