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adam&eveDDB Creative Work

Title "Singin' in the Rain"
Agency adam&eveDDB
Editing Company Marshall Street Editors
Campaign Volkswagen British Campaigns
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 1/2005
Product Golf GTI
Business Sector Compact & Small Cars
LanguageEnglish
Problem Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Story A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.
Philosophy Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Result Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Tagline The new Golf GTI. The original, updated.
Media Type Television & Cinema
Length60 seconds
Market United Kingdom
Soundtrack Singin' in the Rain
Production Company Stinkdigital
Special Effects / VFX MPC
Music Mint Royale
Recording Studio Mad Planet
Creative Director Mr. Jeremy Craigen
Art Director Mr. Steven Jones
Copywriter Mr. Martin Loraine
Director NE-O
Cinematography Mr. Patrick Duroux
Producer Mr. Blake Powell
Agency Producer Mr. Richard Chambers
Account Manager Mr. Matt Ross
Editor Mr. Tim Thornton-Allen
Special Effects / VFX Mr. Alex Lovejoy
Special Effects / VFX Mr. Christophe Damiano
Actor / Celebrity Mr. Gene Kelly

Recent Work