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TitleSingin' in the Rain
Production Company
Editing Company
Campaign Volkswagen British Campaigns
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Product Golf GTI
Business Sector Compact & Small Cars
Tagline The new Golf GTI. The original, updated.
Story A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.
Philosophy Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problem Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Result Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Media Type Television & Cinema
Market United Kingdom
Soundtrack Singin' in the Rain
Special Effects / VFX MPC
Music Mint Royale
Recording Studio Mad Planet
Creative Director
Art Director
Agency Producer
Account Manager
Special Effects / VFX
Special Effects / VFX
Actor / Celebrity

Featured Work