Marmite - “The Blob”

Unilever


TitleThe Blob
TaglineYou either love it or hate it
AgencyAdam & Eve DDB
AdvertiserUnilever
BrandMarmite
Product NameYeast Spread
Product CategorySpreadable Fats
Campaign NameThe Blob
MarketUnited Kingdom
Country of ProductionUnited Kingdom
LanguageEnglish
Date of First Broadcast/PublicationDecember 27, 2004
Media TypeTelevision
Length40 Seconds
Awards Eurobest, 2005 (Eurobest Silver) for Savoury Foods
Epica, 2005 (Winner) for Food
Cannes Lions International Festival of Creativity, 2005 (Bronze Lion ) for Savoury Foods
Creative Director Jeremy Craigen
Art Director Shishir Patel
Copywriter Sam Oliver
Director Steve Ayson
Producer Tony Whyman
Lighting Director / Lighting Nigel Bluck
Agency Producer Lucinda Ker
Account Supervisor Jonathan Trimble
Editor Paul Maxwell
Production Company The Sweet Shop

Story

MARMITE “The Blob” In a small town, shoppers scream and run, pursued by a giant, black blob. As the blob rolls down the street, some townsfolk flee in panic, while others seem strangely drawn to the blob, and dive into it delightedly. “You either love it or hate it- Marmite”