adam&eveDDB London, United Kingdom Advertising / Full Service / Integrated


adam&eveDDB Creative Work

Title "King Kong"
Agency adam&eveDDB
Campaign Volkswagen British Campaigns
Advertiser Volkswagen
Brand Volkswagen
Product Polo
Business Sector Cars
Problem Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Philosophy Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Result Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Media Type Print
Market United Kingdom
Creative Director Mr. Jeremy Craigen
Creative Director Mr. Ewan Paterson
Art Director Mr. Nick Allsop
Copywriter Mr. Simon Veksner
Account Manager Mr. Richard Stainer
Account Manager Michael Flatt
Illustrator Mr. Paul Slater
Typographer Mr. Peter Mould
Marketing Manager Ms. Catherine Woolfe
Brand Manager Ms. Catherine Woolfe

Recent Work