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adam&eveDDB Creative Work

Title "Boot"
Agency adam&eveDDB
Campaign Volkswagen British Campaigns
Advertiser Volkswagen
Brand Volkswagen
Product Golf Plus
Business Sector Cars
LanguageFrench
Problem Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Philosophy Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Result Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Tagline A Golf. Just a little bit bigger
Media Type Television & Cinema
Length50 seconds
Market United Kingdom
Production Company Epoch
Art Director Mr. Shishir Patel
Copywriter Mr. Sam Oliver
Director Mr. Stacy Wall
Agency Producer Ms. Maggie Blundell

Recent Work