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Volkswagen - "Boot" - adam&eveDDB

  • Boot
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Volkswagen British Campaigns
Product NameGolf Plus
Product CategoryCars
MarketUnited Kingdom
LanguageFrançais
Media TypeTelevision & Cinema
Length50 Seconds
Awards D&AD Awards / Yellow Pencil, 2006 (Nominee) for TV & Cinema Advertising / TV Commercials 41 - 120 Seconds
Advertising Creative Circle Awards, 2006 (Bronze) for Best Use of Dialogue
Advertising Creative Circle Awards, 2006 (Silver) for Best Campaign or Series
British Arrows, 2006 (Silver) for Series
British Arrows, 2006 (Silver) for Cars
Eurobest, 2005 (Eurobest Bronze Campaign) for Cars
International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile, 2005 (Special Prize for the serie) for
The APA Show / APA 50, 2005 () for
Production Company Epoch
Art Director Shishir Patel
Copywriter Sam Oliver
Director Stacy Wall
Agency Producer Maggie Blundell

Concept

Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.

Problem

Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.

Result

Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.