adam&eveDDB London, United Kingdom Full Service

adam&eveDDB Creative Work

TitleBoot
Agency
Campaign Volkswagen British Campaigns
Advertiser Volkswagen
Brand Volkswagen
Product Golf Plus
Business Sector Cars
LanguageFrench
Tagline A Golf. Just a little bit bigger
Philosophy Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problem Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Result Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Media Type Television & Cinema
Length
Market United Kingdom
Production Company Epoch
Art Director
Copywriter
Director
Agency Producer

Recent Work