|Campaign||Volkswagen British Campaigns|
|Problem||Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.|
|Philosophy||Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.|
|Result|| Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.|
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
|Tagline||A Golf. Just a little bit bigger|
|Media Type||Television & Cinema|
|Art Director||Mr. Shishir Patel|
|Copywriter||Mr. Sam Oliver|
|Director||Mr. Stacy Wall|
|Agency Producer||Ms. Maggie Blundell|