adam&eveDDB London, United Kingdom Advertising / Full Service / Integrated

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adam&eveDDB Creative Work

Title "Love Story"
Agency adam&eveDDB
Campaign Lurpak: changing the nations taste
Advertiser Arla Foods
Brand Lurpak
Product Butter
Business Sector Butter
LanguageEnglish
Philosophy This paper demonstrates how advertising, based on academic research, turned the butter market on its head.

In just 3 years, the advertising grew a regionally based brand, Lurpak, to No. 1 in the UK - dethroning the brand leader of almost 40 years standing. The advertising paid for itself nearly 1.5 times over, almost doubling Lurpak's value to over £100m.

This was remarkable in a declining market, characterised by decades of static shares and entrenched tastes.
Media Type Television
Length43 seconds

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