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TitleRascals Reward Foil
Campaign The Cat's Whiskers
Advertiser Friskies Petcare
Brand Felix
Product Pet Food
Business Sector Pet Food, Pet Care Products & Services
Tagline Rascals like Felix like Rascal's reward.
Philosophy This is the story of how advertising helped Felix steal Whiskas' brand leadership. Our ads increased consumer demand and had a direct effect on distribution - a significant new learning about how the advertising works.

Advertising increased Felix's volume to make it No. 1, and added 11% to sales value. With a rate of return on this investment in advertising of 67%, no-one can deny the achievement of our mischievous little black and white cat.
Media Type Television
Market United Kingdom

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