Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: info@adamandevelondon.com
Terry's Chocolate Orange - “Tech”
Kraft Jacobs Suchard| Title | Tech |
| Agency | Adam & Eve DDB |
| Advertiser | Kraft Jacobs Suchard |
| Brand | Terry's Chocolate Orange |
| Product Name | Confectionary |
| Product Category | Chocolate |
| Campaign Name | Terry's Chocolate Orange: A big bright orange future |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Television |
| Length | 21 Seconds |
| Awards | IPA Effectiveness Awards, 2000 () for 3-Star |
Concept
Advertising helped the management and growth of the portfolio.
It helped stretch the brand with a famous campaign, delivering both a brand message and messages for individual variants. Consequently it both increased sales for the advertised variant and for the wider portfolio. These "halo effects" were greater for the weaker variants.
These advertising effects are related not just to sales, but also to distribution, unit costs, and the future role of NPD.
It helped stretch the brand with a famous campaign, delivering both a brand message and messages for individual variants. Consequently it both increased sales for the advertised variant and for the wider portfolio. These "halo effects" were greater for the weaker variants.
These advertising effects are related not just to sales, but also to distribution, unit costs, and the future role of NPD.