adam&eveDDB, London Follow Update

  • 12 Bishops Bridge Road Paddington
  • London W2 6AA
  • United Kingdom
  • Phone: (+44) (0)207 258 3979

PG Tips - "Demo" - adam&eveDDB

  • Demo
  • PG Tips
  • Van den Bergh Foods
  • adam&eveDDB
  • United Kingdom
  • Demo
Product NameTea
Product CategoryCoffee, Tea, Chocolate Drinks, Breakfast Drinks
LanguageEnglish
Media TypeTelevision
Length40 Seconds
Awards IPA Effectiveness Awards, 2000 (Shortlist) for 2-Star

Concept

Teavolution: How an established brand found room to move
This is the story of the pivotal role advertising played in relaunching PG Tips after it had lost brand market leadership. This was achieved using the flexibility of the chimp campaign, within a wider multimedia package, to add a rational underpinning to the brand without destroying its emotional appeal. In doing this PG regained its position as Britain's No.1 tea.