Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: [email protected]
PG Tips - “Demo”
Van den Bergh Foods| Title | Demo |
| Agency | Adam & Eve DDB |
| Advertiser | Van den Bergh Foods |
| Brand | PG Tips |
| Product Name | Tea |
| Product Category | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Campaign Name | Demo |
| Country of Production | United Kingdom |
| Language | English |
| Media Type | Television |
| Length | 40 Seconds |
| Awards | IPA Effectiveness Awards, 2000 (Shortlist) for 2-Star |
Concept
Teavolution: How an established brand found room to move
This is the story of the pivotal role advertising played in relaunching PG Tips after it had lost brand market leadership. This was achieved using the flexibility of the chimp campaign, within a wider multimedia package, to add a rational underpinning to the brand without destroying its emotional appeal. In doing this PG regained its position as Britain's No.1 tea.
This is the story of the pivotal role advertising played in relaunching PG Tips after it had lost brand market leadership. This was achieved using the flexibility of the chimp campaign, within a wider multimedia package, to add a rational underpinning to the brand without destroying its emotional appeal. In doing this PG regained its position as Britain's No.1 tea.