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Volkswagen - "Hidden Camera" - adam&eveDDB

  • Hidden Camera
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Incredible But True
Product NameGolf
Product CategoryCars
MarketUnited Kingdom
Date of First Broadcast/PublicationJune 2, 2006
Media TypeTelevision
Length30 Seconds
Awards British Arrows, 2007 (Silver) for Series
Eurobest, 2006 (Eurobest Silver Campaign) for Cars
Production Company Partizan Paris
Editing Company Speade
Creative Team Matt Lee
Creative Team Pete Heyes
Director Eric Lynne
Producer David Stewart
Cameraman Blasco Giurato
Lighting Director / Lighting Blasco Giurato
Agency Producer Lucinda Ker
Account Manager Rob Connolly
Account Manager Charlie Elliott
Editor Sam Sneade
Incredible, but true


A customer secretly films everything an unsuspecting dealer says so it may be used as evidence should the need arise.


DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.