Volkswagen - “Hidden Camera”
|Tagline||Incredible, but true|
|Agency||Adam & Eve DDB|
|Campaign Name||Incredible But True|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||June 2, 2006|
||British Arrows, 2007 (Silver) for Series|
Eurobest, 2006 (Eurobest Silver Campaign) for Cars
|Lighting Director / Lighting
||Speade Ltd |
A customer secretly films everything an unsuspecting dealer says so it may be used as evidence should the need arise.
DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.