adam&eveDDB London, United Kingdom Full Service

adam&eveDDB Creative Work

TitleHidden Camera
Production Company
Editing Company
Campaign Incredible But True
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Product Golf
Business Sector Cars
Tagline Incredible, but true
Story A customer secretly films everything an unsuspecting dealer says so it may be used as evidence should the need arise.
Philosophy DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
Media Type Television
Market United Kingdom
Creative Team
Creative Team
Lighting Director / Lighting
Agency Producer
Account Manager
Account Manager

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