adam&eveDDB, London Follow Update

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  • London W2 6AA
  • United Kingdom
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Volkswagen - "Tea" - adam&eveDDB

  • Tea
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Incredible But True
Product NameGolf
Product CategoryCars
MarketUnited Kingdom
Date of First Broadcast/PublicationJune 2, 2006
Media TypeTelevision
Length30 Seconds
Awards Cannes Lions International Festival of Creativity, 2007 (Silver Lion ) for Cars
Advertising Creative Circle Awards, 2007 (Bronze) for Best Idea in 30 Seconds
British Arrows, 2007 (Silver) for Series
British Arrows, 2007 (Silver) for Best 30 second TV commercial
British Arrows, 2007 (Bronze) for European
British Arrows, 2007 (Silver) for Cars
Cristal Festival, 2006 (Cristal) for Europe: commercial / Humor
Eurobest, 2006 (Eurobest Silver Campaign) for Cars
Kinsale Shark Advertising Festival, 2006 (Silver) for International TV: Automotive
Production Company Partizan Paris
Editing Company Speade
Creative Team Matt Lee
Creative Team Pete Heyes
Director Eric Lynne
Producer David Stewart
Cameraman Blasco Giurato
Lighting Director / Lighting Blasco Giurato
Agency Producer Lucinda Ker
Account Manager Rob Connolly
Account Manager Charlie Elliott
Editor Sam Sneade
Incredible, but true


A dealer struggles to a tell a couple the price of a Golf because he knows when he tells them they’re going to spit their tea at him.


DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.