Volkswagen - “Test”
|Tagline||Incredible, but true|
|Agency||Adam & Eve DDB|
|Campaign Name||Incredible But True|
|Country of Production||United Kingdom|
|Date of First Broadcast/Publication||January 1, 2006|
||British Arrows, 2007 (Silver) for Series|
Cristal Festival, 2006 (Cristal) for Europe: commercial / Humor
|Lighting Director / Lighting
||Speade Ltd |
A couple hook a dealer up to a lie detector to see if he’s telling the truth
DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.