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Volkswagen - "Test" - adam&eveDDB

  • Test
  • Volkswagen
  • Volkswagen
  • adam&eveDDB
  • United Kingdom
  • Incredible But True
Product NamePolo
Product CategoryCars
MarketUnited Kingdom
LanguageEnglish
Date of First Broadcast/PublicationJanuary 1, 2006
Media TypeTelevision
Length30 Seconds
Awards British Arrows, 2007 (Silver) for Series
Cristal Festival, 2006 (Cristal) for Europe: commercial / Humor
Production Company Partizan Paris
Editing Company Speade Ltd
Creative Team Matt Lee
Creative Team Pete Heyes
Director Eric Lynne
Producer David Stewart
Cameraman Blasco Giurato
Lighting Director / Lighting Blasco Giurato
Agency Producer Lucinda Ker
Account Manager Rob Connolly
Account Manager Charlie Elliott
Editor Sam Sneade
Incredible, but true

Story

A couple hook a dealer up to a lie detector to see if he’s telling the truth

Concept

DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.