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adam&eveDDB Creative Work

TitleHorse's Mouth
Agency
Production Company
Editing Company
Campaign Incredible But True
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Product Passat
Business Sector Cars
LanguageEnglish
Tagline Incredible, but true
Story An English couple go to VW Headquarters in Germany to check the price of a Passat
Philosophy DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
Media Type Television
Length
Market United Kingdom
Creative Team
Creative Team
Director
Producer
Cameraman
Lighting Director / Lighting
Agency Producer
Account Manager
Account Manager
Editor

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