Adam & Eve DDB, London 
- 12 Bishops Bridge Road Paddington
- London W2 6AA
- United Kingdom
- Phone: 020 7258 3979
- Fax: 020 7258 4200
- Country Phone Code: 44
- Website: www.adamandeveddb.com/
- Email: info@adamandevelondon.com
Volkswagen - “Horse's Mouth”
Volkswagen| Title | Horse's Mouth |
| Tagline | Incredible, but true |
| Agency | Adam & Eve DDB |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Product Name | Passat |
| Product Category | Cars |
| Campaign Name | Incredible But True |
| Market | United Kingdom |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | January 1, 2006 |
| Media Type | Television |
| Length | 30 Seconds |
| Awards | British Arrows, 2007 (Silver) for Series |
| Creative Team | Matt Lee |
| Creative Team | Pete Heyes |
| Director | Eric Lynne |
| Producer | David Stewart |
| Cameraman | Blasco Giurato |
| Lighting Director / Lighting | Blasco Giurato |
| Agency Producer | Lucinda Ker |
| Account Manager | Rob Connolly |
| Account Manager | Charlie Elliott |
| Editor | Sam Sneade |
| Production Company | Partizan |
| Editing Company | Speade Ltd |
Story
An English couple go to VW Headquarters in Germany to check the price of a Passat
Concept
DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.