adam&eveDDB London, United Kingdom Advertising / Full Service / Integrated


adam&eveDDB Creative Work

Title "Horse's Mouth"
Agency adam&eveDDB
Production Company Partizan Paris
Editing Company Speade
Campaign Incredible But True
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 1/2006
Product Passat
Business Sector Cars
Story An English couple go to VW Headquarters in Germany to check the price of a Passat
Philosophy DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
Tagline Incredible, but true
Media Type Television
Length30 seconds
Market United Kingdom
Creative Team Mr. Matt Lee
Creative Team Mr. Pete Heyes
Director Mr. Eric Lynne
Producer Mr. David Stewart
Cameraman Mr. Blasco Giurato
Lighting Director / Lighting Mr. Blasco Giurato
Agency Producer Ms. Lucinda Ker
Account Manager Mr. Rob Connolly
Account Manager Mr. Charlie Elliott
Editor Mr. Sam Sneade

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