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Moneyextra - "Gazump" - adam&eveDDB

  • Gazump
  • Moneyextra
  • The Exchange
  • adam&eveDDB
  • United Kingdom
  • The Quick and the Dead
Product NameOnline Financial Services
Product CategoryInternet Sites (Excluding ISPs)
LanguageEnglish
Media TypePrint
Awards IPA Effectiveness Awards, 2000 (Shortlist) for 3-Star

Concept

The Moneyextra paper shows how advertising for Internet companies is more successful when planning practices developed over decades are not compromised.
In less than 4 months the campaign created by BMP and Profero resulted in a 70% uplift in traffic, a 300% increase in revenue and a direct effect on share price. Furthermore, the paper provides a pioneering case study on how essential it is that Internet companies focus on brand building, not just traffic.