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Campaign The Quick and the Dead
Advertiser The Exchange
Brand Moneyextra
Product Online Financial Services
Business Sector Internet Sites (Excluding ISPs)
Philosophy The Moneyextra paper shows how advertising for Internet companies is more successful when planning practices developed over decades are not compromised.
In less than 4 months the campaign created by BMP and Profero resulted in a 70% uplift in traffic, a 300% increase in revenue and a direct effect on share price. Furthermore, the paper provides a pioneering case study on how essential it is that Internet companies focus on brand building, not just traffic.
Media Type Print

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