|Campaign||The Quick and the Dead|
|Product||Online Financial Services|
|Business Sector||Internet Sites (Excluding ISPs)|
|Philosophy|| The Moneyextra paper shows how advertising for Internet companies is more successful when planning practices developed over decades are not compromised.|
In less than 4 months the campaign created by BMP and Profero resulted in a 70% uplift in traffic, a 300% increase in revenue and a direct effect on share price. Furthermore, the paper provides a pioneering case study on how essential it is that Internet companies focus on brand building, not just traffic.