Moneyextra - “Piggy”
|Agency||Adam & Eve DDB|
|Product Name||Online Financial Services|
|Product Category||Internet Sites (Excluding ISPs)|
|Campaign Name||The Quick and the Dead|
|Country of Production||United Kingdom|
||IPA Effectiveness Awards, 2000 (Winner) for 3-Star|
The Moneyextra paper shows how advertising for Internet companies is more successful when planning practices developed over decades are not compromised.
In less than 4 months the campaign created by BMP and Profero resulted in a 70% uplift in traffic, a 300% increase in revenue and a direct effect on share price. Furthermore, the paper provides a pioneering case study on how essential it is that Internet companies focus on brand building, not just traffic.