Scoot.com - “Purple”
|Agency||Adam & Eve DDB|
|Product Name||Online Directory|
|Product Category||Online Directories|
|Campaign Name||The Power of Purple|
|Country of Production||United Kingdom|
||IPA Effectiveness Awards, 2000 () for E-Commerce / Internet Award|
We prove the fundamental role of a strange man with a purple head in Scoot.com’s success! New advertising featuring Mr Scoot rapidly improved Scoot.com’s awareness, understanding and image. It generated dynamic growth in usage and revenue, providing the platform for Scoot’s business growth. The board used these results to negociate more partnerships and investment. Hence, advertising helped Sccot.com achieve its vision of becoming a key interactive player, with increased shareholder value.