adam&eveDDB, London Follow Update

  • 12 Bishops Bridge Road Paddington
  • London W2 6AA
  • United Kingdom
  • Phone: (+44) (0)207 258 3979 - "House Rev" - adam&eveDDB

  • House Rev
  • Scoot
  • adam&eveDDB
  • United Kingdom
  • The Power of Purple
Product NameInformation Services
Product CategoryOnline Directories
Media TypeTelevision
Length20 Seconds
Awards IPA Effectiveness Awards, 2000 (Winner) for E-Commerce / Internet Award


We prove the fundamental role of a strange man with a purple head in’s success! New advertising featuring Mr Scoot rapidly improved’s awareness, understanding and image. It generated dynamic growth in usage and revenue, providing the platform for Scoot’s business growth. The board used these results to negotiate more partnerships and investment. Hence, advertising helped achieve its vision of becoming a key interactive player, with increased shareholder value.