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Scoot.com - "Home Emergency Rev" - adam&eveDDB

  • Home Emergency Rev
  • Scoot.com
  • Scoot
  • adam&eveDDB
  • United Kingdom
  • The Power of Purple
Product NameInformation Services
Product CategoryOnline Directories
LanguageEnglish
Media TypeTelevision
Length10 Seconds
Awards IPA Effectiveness Awards, 2000 (Winner) for E-Commerce / Internet Award

Concept

We prove the fundamental role of a strange man with a purple head in Scoot.com’s success! New advertising featuring Mr Scoot rapidly improved Scoot.com’s awareness, understanding and image. It generated dynamic growth in usage and revenue, providing the platform for Scoot’s business growth. The board used these results to negotiate more partnerships and investment. Hence, advertising helped Sccot.com achieve its vision of becoming a key interactive player, with increased shareholder value.