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adam&eveDDB Creative Work

Title24 Hours
Campaign The Power of Purple
Advertiser Scoot
Product Information Services
Business Sector Online Directories
Philosophy We prove the fundamental role of a strange man with a purple head in’s success! New advertising featuring Mr Scoot rapidly improved’s awareness, understanding and image. It generated dynamic growth in usage and revenue, providing the platform for Scoot’s business growth. The board used these results to negotiate more partnerships and investment. Hence, advertising helped achieve its vision of becoming a key interactive player, with increased shareholder value.
Media Type Television

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