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adam&eveDDB creates 'Sorry, I Spent it on Myself' product range for Harvey Nichols Christmas campaign

November 27, 2013

adam&eveDDB has created a Christmas campaign for Harvey Nichols that encourages
customers to be unseasonably selfish and spend less on their loved ones in order to spend
as much as possible on themselves.
At the heart of the campaign is a new product range that was conceived and designed by
the agency. The ‘Sorry I Spent It On Myself’ gift collection comprises a range of Ultra Low
Net Worth (ULNW) gifts such as a Water Resistant Sink Plug for £1.13, 100% Real Wood
Toothpicks for 47p and Authentic Lincolnshire Gravel priced at £1.61. The range even
includes Christmas Lunch in a Tin (with most of the trimmings) for £1.89.
Available in store and on the Harvey Nichols website from 27th December, the collection is
being supported by an online film ( directed by James Rouse, which
shows people’s less than enthusiastic reactions to the gifs. As the film progresses, we
gradually realise that in each case the impeccably dressed gift-givers appears to have spent
rather more time and money on themselves than their nearest and dearest.
The campaign includes windows and in-store displays, a downloadable Christmas card from
the Harvey Nichols website and social media using the #SpentItOnMyself. The campaign was
previewed with a ‘Range’ film that highlights the products attributes
Richard Brim and Daniel Fisher, Creative Directors at adam&eveDDB, said: ‘Harvey Nichols is
all about indulgence, so we thought it was only natural to introduce a product range that
played right into that.’
Julia Bowe, Marketing Director at Harvey Nichols, said: 'At this time of year it can be all too
easy to get caught up in the spirit of giving. We hope that our new 'Sorry, I Spent It On
Myself' Gift Collection will provide our customers with low-cost gifting options for others that
will allow them to spoil themselves that little bit more this Christmas.’


  • Title: Sorry, I Spent It On Myself
  • Brand: Harvey Nichols