June 11, 2012
Today DDB UK unveils its new campaign for the Harvey Nichols Summer Sale, which sees them having a little fun with the colloquial phrase ‘I was so excited, I nearly wet myself!’ Harvey Nichols is famous for its fantastic and exciting Sale, when customers can pick up the most exclusive pieces at much reduced prices.
The tongue-in-cheek campaign, illustrated through four different executions, features models striking poses dressed in items from the current Harvey Nichols Spring Summer 2012 collections alongside a line that reads “The Harvey Nichols Sale. Try to contain your excitement”. Tell-tale wet patches on the models’ outfits suggest that they have struggled to do just that.
Jeremy Craigen at DDB UK commented: “I wet myself when I saw this idea. That says it all really.”
Julia Bowe, Group Press and Marketing Director at Harvey Nichols said: “We wanted a campaign that not only promoted our Summer Sale, but which was also something we could have fun with and entertain our customers in a light hearted way. The creative has uniquely captured the excitement associated with our Summer Sale in a playful, humorous way that stands out from the crowd and projects the Harvey Nichols sense of fun.’
The Harvey Nichols Summer Sale launches in store and online on Wednesday 13th June with Up to 50% Off*.
Harvey Nichols stores are located in London (Knightsbridge), Bristol, Dublin, Manchester, Edinburgh, Birmingham and Leeds. For more information visit www.harveynichols.com