MEC hires US Digital Trading Lead
January 10, 2013
MEC, a leading media agency, today announced the appointment of Joe Kowan as Practice Lead, Digital Trading and Activation, starting in January.
He will report to Susan Schiekofer, President of Digital for MEC, North America and Ari Bluman, Chief Digital Investment Officer, GroupM, North America.
In this new role, Joe will be responsible for working with client teams to leverage MEC digital spend to deliver plans with the greatest net benefit and results for MEC clients.
“Joe is an accomplished professional with a unique background, having expertise in leveraging digital spend on behalf of clients, best use of advertising technology to deliver results as well as agency operations for ease of delivery of product. His varied expertise in digital will prove to be invaluable for our team and we look forward to his innovative solutions for our clients and agency partners,” commented Susan Schiekofer.
“I’m very excited to join the team at MEC, especially at a time when digital media is evolving at such a rapid pace. I look forward to implementing new strategies that will expand our offering,” added Joe Kowan.
Prior to joining MEC, Joe served as VP, Business Development at Legolas Media, Inc. During his tenure, Joe helped set the strategic direction of a cutting edge advertising technology startup, experiencing year over year growth. Prior to Legolas, he worked at GroupM’s MediaCom, where he was Director, Media Systems & Technology, where he established and communicated the overall media technology vision and roadmap for the US market.