Philosophy & Competitive Advantages
CDP - The Reinvention Agency. We believe that customer loyalty is a thing of the past. Competitive brands constantly pitch to your customers for their business in much the same way as agencies pitch to prospective clients. The reputation (and livelihood) of your brand is therefore under constant review. At CDP, we believe that the most effective way to garner and ensure customer loyalty under this intensive competitive pressure is by continually reinventing in order to maintain relevance, enhance consumer interest and expand market share.
CDP London is the only agency in the UK. CDP London is the hub of the Dentsu European network.
Trade OrganizationsUnited Kingdom Advertising Association (AA)
Direct Marketing Association Ltd. (DMA)
Institute of Sales Promotion (ISP)